> I started an online speciality art gallery a few months ago and I'm
> interested in starting a blog to help bring in traffic and SEO.
(*) There are better ways of bringing traffic to your site. Is that your
main motivation for starting and maintaining a Web log?
> I was
> thinking of using Blogger.com since it is external to my website. I
> understand that blogs will often rank better than websites because of
> frequent updates in content.
Blogs might be penalised for being blogs in the future (personal opinion).
Being a subsite of blogger makes it more transparent and hence a bad idea.
> In this case, I will use the Blogger.com site
> to link to my own website and hopefully Google will see this as positive
> for outside links.
One site can only give you a limited amount of worthful backlinks. The
question is: will it give you actual (human) link followers?
> Since Blogger.com also has syndication, I'm thinking of using the Atom/RSS
> feed to create a new page on my own website that will be updated whenever
> I post to the blog. Hopefully, Google will see this as positive too since
> my own website will be seen as frequently updated with new content as long
> as I update the blog.
WordPress (wordpress.org) has Atom/RSS feeds too. You can install it on a
site and it's free.
> Is this a sensible strategy for using a blog and syndication to help my
See (*) again.
> Free Spirit Gallery
Hope it helps,