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Re: Affiliate programs

  • Subject: Re: Affiliate programs
  • From: Roy Schestowitz <newsgroups@schestowitz.com>
  • Date: Wed, 19 Jan 2005 02:50:24 +0000
  • Newsgroups: alt.internet.search-engines
  • References: <bf2Hd.107319$6l.33026@pd7tw2no> <SkcHd.968071$2W1.74566@news.easynews.com> <oxdHd.113285$Xk.22767@pd7tw3no>
  • User-agent: KNode/0.7.2
You seem to be overestimating the worth of advertisements. Google pays
between ~4 cents and ~5 dollars per click. Rather than counting hits, could
you give us statistics about page impressions? Also, what is the nature of
the site? Financial sites will are likely to produce more revenue per click
than, let us say, a site with my puppy's photos.


Roy Schestowitz

Foo wrote:

> The ads do fit with the sites but on our heavier traffic sites we just
> barely get anything for those clicks. For instance, one programming site
> gets more in a single click then our other 'tv show themed site' gets in 5
> or 6 clicks. I guess it is how much the advertiser wants to spend per
> click in the end? Either way we have as site that got half a million hits
> last year and made about the same as a site that only got around 150k.
> Thanks,
> Kelly
> '
> "www.1-script.com" <info_at_1-script_dot_com@foo.com> wrote in message
> news:SkcHd.968071$2W1.74566@news.easynews.com...
>> Foo wrote:
>>> I have been using Google Ads for awhile and they just don't seem to pay
>>> much
>>> anymore. Has anyone had success with other pay per click or affiliate
>>> programs? There are just too many to choose from.
>> I would say that if Google AdSense does not work for you, then there is
>> something fundamentally wrong with your website. Low traffic, keywords
>> mismatch or just generally missing "main theme" of the site. What I mean
>> by that is: Google is the only one I know of (though I can obviously be
>> ignorant of couple others) that does a relatively good job in matching
>> the content of the site with the ads. This is the approach that
>> guarantees the absolute highest click-through ratio. You can have
>> millions of page views with irrelevant ads, but only few clicks. Google
>> Ads normally generate (for me) about 1.1% click-through on average, which
>> is not great, but still acceptable. A lot of my site's content is
>> dynamically generated, which is why the click -through is low. Other
>> people with static pages reported much higher click-troughs because the
>> ads are much more relevant, and relevance is the key.
>> On the other hand Google has a large pool of respectful advertisers,
>> which makes me not worry about what's been shown on my site. I would say
>> they are so large that they can afford themselves to get rid of
>> advertisers if they don't meet the guidelines. Smaller ad networks will
>> not be able to do that, and you'll be stuck running stupid or
>> inappropriate ads.
>> So, I'm personally very happy with AdSense and you could be, too. Look at
>> your site critically, tweak it to make most of AdSense and eventually you
>> will get results.
>> Sincerely,
>> Dmitri

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