__/ [Michael Sattler] on Monday 28 November 2005 08:33 \__
> Hello experts!
>
> When submitting to web directories, keywords in the anchor usually
> help to improve ranking for these keywords. But being linked
> *exclusively* with keywords might be considered unnatural by google
> and thus have the opposite effect.
>
> I'd like to know about your experiences as to 'natural anchor text'.
>
> Let's suppose, you'd want to submit your site to 100 web directories.
> Which ratio of the following possibilities would you favour?
>
> - main keyword / keyphrase only
> - company name / official website title only
> - domain name only
> - domain name + main keyword/keyphrase
> - company name + main keyword/keyphrase
It depends. What you probably want in the anchor text are keywords that
correspond to SEPR's you aim for. If you sell blue widgets, you probably
want "blue widget(s)" in the anchor. If very few people ever look for
/blue/ widgets, aim for just "widget" and see if you can fit in page 1 of
the results pages. Domain names are probably unimportant. Very few people
will search for domain names. Search is in fact a simplification which
rids the user from the need to memorise or guess Web addresses.
Don't forget to diversity the anchor texts, making slight variations that
make it all appear less automated.
Roy
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