Apparently, a chokehold on OEM's isn't enough anymore.
Games for Windows Vista: how the new brand & OS will change PC gaming
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| Games for Windows is still very much a vision. The first priority,
| a retail initiative, is currently underway.
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http://www.joystiq.com/2006/12/18/games-for-windows-vista-how-a-new-brand-and-os-will-change-pc-gam/
On the face of it, it's about getting games made exclusively for Windows and
the XBox 360. Direct X and all that proprietary, anti-cross-platform
technology/strategy is gaining steam. It is monopoly abuse.
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