__/ [Harlan Messinger] on Wednesday 15 February 2006 17:29 \__
> For several days I've had content-relevant Google AdSense ads displaying
> on my web pages. But Google returns nothing for searches that match one
> or another of my pages. I understand that when you submit a URL for
> indexing there's no telling how long it will take before they get to it,
> but the fact that the AdSense is working means that they've done it
> already, so why are the ignoring it for searches?
Being a part of the Google advertising programme does not warrant indexing
and good ranking for your pages (arguable though). Pages are scanned for
patterns in order for ads to be determined 'off-line' and delivered upon
demand. However, would Google just store information which is a pairing
between page (URL) and ads, or would it also cache the page and its en-
tirety and add it to the search results index? The latter could lead to
search engine poisoning because AdSense is often susceptible to use by
spammers (yet Google review sites before acceptance).
Either way, as my answer is so poorly-constructed, the point to make is
that having contextual ads is /one/ thing. Scoring high in Google or even
getting pages to show up is an entirely different matter. The lust for be-
ing crawled could lead to misuse of AdSense, but in turn generate revenue
for Google. It verges the fraudulent and questionable business practices;
maybe even exploitation of one's position as an SE monopoly, driven almost
by monoculture. I will omit any conspiracy theories or claims that Google
prefer to refer surfers to sites where Google holds estate.
Good luck,
Roy
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