http://www.adobe.com/misc/trade.html#photoshop
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| The Photoshop trademark must never be used as a common verb or as a noun.
| The Photoshop trademark should always be capitalized and should never be
| used in possessive form, or as a slang term. It should be used as an
| adjective to describe the product, and should never be used in abbreviated
| form.
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(Examples follow)
http://www.adobe.com/misc/trade.html#photoshop
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