Gist: If you can't beat them, bundle your wares and pay off other companies
(like Amazon).
Microsoft playing waiting game against Google
,----[ Quote ]
| Microsoft will beat Google in the online advertising market through
| sheer tenacity during the next five years, not by offering a new or
| radically different online strategy, according to chief
| executive Steve Ballmer.
|
| Ballmer, speaking at a Churchill Club lunch in Silicon Valley
| Thursday (pictured right), promised to "bootstrap" Microsoft's
| advertising engine with search, IM and Hotmail, Windows Live and
| Office Live, and sign partnerships with companies "large and small"
| that add value to those both buying online ads.
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http://www.theregister.co.uk/2006/05/12/ballmer_google_advertising/
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