This has reached very many media sources this morning. Sounds dumb...
http://www.kesq.com/Global/story.asp?S=4903178
,----[ Quote ]
| Internet search engine Snap.com is hoping to expand its sparse audience by
| making Web surfing more like channel surfing on a TV.
| But the startup might attract more attention with another change that
| further blurs the lines separating ads from listings retrieved by objective
| formulas.
|
| Under a new format to be unveiled Monday, Snap will lump together search
| results financed by advertisers in the same column as Web links drawn from
| algorithms programmed to disregard financial incentives and find the most
| relevant response to a user's request.
|
| That combination is a departure from leading Internet search engines like
| Google, Yahoo and Microsoft's MSN.
`----
As to a more sane idea:
New search engine's ads pay-per-action
,----[ Quote ]
| Bill Gross, the entrepreneur who first showed Google how to spin
| cyberspace searches into real-world gold, hopes his new search
| engine will teach Silicon Valley a new lesson in Internet advertising.
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http://www.broward.com/mld/mercurynews/business/14582549.htm?source=rss&channel=mercurynews_business
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