How to make money by giving stuff away
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| RedHat CFO Charlie Peters said this week that the key to success
| is to "convince customers of the value of moving from free to paid".
| Largely because JBoss is a free download, an estimated 11 million
| people are using it. Now if they can move even a small fraction of
| those customers into the paying column, that will be a significant
| source of revenue.
|
| [...]
|
| There is something of a snowball effect here. As you bring more
| people into your "community", the community becomes more attractive
| (because of new content, shared knowledge, buzz, etc.), which drives
| even more people in.
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http://blogs.zdnet.com/Burnette/?p=202
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