Promoting OSS: Show, don't tell
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| It is well worth the time to take the trouble to learn what a given
| audience does with its computers (and how) and then focus any presentation
| or advocacy on improving that work. Users will enthusiastically embrace a
| better tool when they are not just told what it can do, but shown how
| they will be able to use it.
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http://business.newsforge.com/article.pl?sid=06/10/06/181203&from=rss
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