How to use open source as a power marketing tool
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| There are a number of ways traditional software vendors can participate
| in the open source software community. They circulate around open
| source licenses, such as the GNU General Public License (GPL), and
| how to leverage open source software as a marketing tool.
|
| [...]
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| Traditional software vendors need to recognize the shift taking place
| is driven not only by successful open source projects, but also by the
| rapid and broad adoption of open source in the customer marketplace. The
| numbers behind open source adoption are compelling. Linux in both the
| United States and Asia is the fastest growing operating system ever. As
| measured by hostnames, Netcraft reports that the Internet has grown 26.1
| percent over the past 12 months, over 67 percent of it served up by open
| source Apache servers.
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http://management.itmanagersjournal.com/management/04/06/24/2057239.shtml
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