Fighting free software/sites using lockins and deceiving short-term savings.
Microsoft May Use Incentives to Tempt Users to 'Soapbox'
,----[ Quote ]
| Microsoft is considering offering incentives to users of its new
| video-sharing service, Soapbox on MSN Video, which launches early next
| year.
`----
http://www.microsoft-watch.com/article2/0,1995,2020435,00.asp?kc=MWRSS02129TX1K0000535
Also today:
Microsoft Spinoff Wallop Launches Test
,----[ Quote ]
| Wallop, a startup spun out of Microsoft Corp.'s research lab, is
| launching the test version of an online social networking site with
| the premise that people will want to pay extra to look good.
`----
http://biz.yahoo.com/ap/060926/microsoft_spinoff_wallop.html?.v=1
Microsoft's Strategy To Steal Market Share From the iPod: Subsidize Its Zune
To the Tune of $150
,----[ Quote ]
| Mike Evangelist, writer of the excellent blog Writer's Block Live, had
| an interesting comment on my weekend article on Microsoft's marketing
| strategy for its Zune music player:
|
| ...it occurs to me that there may be another answer that explains
| Microsoft's odd behavior regarding the price and compatibility of the
| Zune. I think they are going to subsidize it...sell them for $99, or
| something like that. Buy their way into the market, then milk users for
| the rest of their lives as they buy/rent media.
`----
http://biz.yahoo.com/seekingalpha/060920/17193_id.html?.v=1
Some have spoken about the Zune going for just $99. This gets people stuck
with Microsoft DRM. The XBox 360 is sold at a loss as well, with adverts or
even games & media being a vendor lockin as well.
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