Managing Open, Collaborative, Multidisciplinary Innovation
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| For these kinds of problems, businesses must come up with more
| dynamic, flexible approaches such as virtual organizations and
| matrixed teams. These approaches are on the rise because, as
| technologies and components standardize and commoditize, most of
| the opportunity for innovation, revenue growth and profits will be
| in market-facing solutions that by their very nature require an
| open, collaborative and multi-disciplinary approach.
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http://irvingwb.typepad.com/blog/2006/09/managing_open_c.html
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