Where Is Microsoft Search?
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| EXECUTIVE SHUFFLE
|
| With product challenges comes the inevitable Microsoft executive
| shuffle. Blake Irving, vice-president of the Windows Live Platform
| group, sent out an e-mail to his colleagues on Mar. 5 announcing
| plans to leave the company later this year to travel the world.
| Three days later, Christopher Payne, vice-president of Windows
| Live Search, who spearheaded search development efforts, announced
| he would be leaving to launch his own company.
|
| Then on Mar. 21, Microsoft created a job at the same level as
| Berkowitz' to oversee the search and Web ad business. The idea
| is to increase the urgency of search by moving it up in the
| organizational structure. Satya Nadella, a vice-president who
| just six months ago took over the company's small-business
| software unit, will run the combined group, reporting directly
| to Kevin Johnson, president of Microsoft's platform and
| services division.
|
| There's plenty of pressure to make this fix stick. Last May,
| Microsoft launched adCenter, a technology that takes demographic
| data (gender, age, Zip Code) of Web surfers who sign up for
| various MSN and Windows Live services and lays it over their
| search queries. That lets advertisers tailor ads to specific
| types of customers and should allow Microsoft to charge more.
| But the strategy packs a punch only if Microsoft boosts its
| share of search.
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http://randomtech.wordpress.com/2007/04/14/where-is-microsoft-search/
If that wasn't not bad enough, have a look:
http://www.microsoft.com/smallbusiness/resources/marketing/online_marketing/how_to_make_money_from_your_blog_5_tips.mspx
Microsoft actually recommends Google for advertising!! What on earth are
these people doing?
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