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[News] Open Source Has 'Perception of Cost' Problem

The problem with cheap

,----[ Quote ]
| Have you noticed Red Hat's shift in marketing? Sure, it will challenge
| the latest TCO studies put out by competing vendors or analysts, but
| its primary message is Value. Value might mean lower cost, but that's not
| how Red Hat pitches it. Red Hat's message is that CIOs will make more
| money and drive more productivity using its software than by using
| proprietary alternatives.
| 
| [...]
| 
| It's important to be competitive on price, but it's even more important to
| be competitive on value and innovation. "It's not very good but it's
| cheap" is a terrible value proposition. As open source matures, its
| marketing messages must mature, as well.
`----

http://weblog.infoworld.com/openresource/archives/2007/04/the_problem_wit_1.html

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