__/ [ Doug Mentohl ] on Saturday 03 March 2007 18:18 \__
> Erik Stevenson (LCA)
>
> From: Aaron Contorer
> Sent: Friday, Febuary 21, 1997 12:47 PM
> To: Bill Gates
> Subject: Memo material
>
> Owning this platform is *the* Microsoft asset. It is the difference
> between growing to twice our current size in the future, or shrinking to
> much less than the role we enjoy today.
>
> There are three possible ways to address the threat of the Java platform.
>
> ..
>
> For over half a year I have been upset that some people at Microsoft
> are apparently working hard on plan 2 to destroy the value of the
> Windows API.
>
> ..
>
> Switching Costs
>
> In economics there is a well-understood conceot called switching costs
> .. There is a name for this: it is called Embrace and Extend.
>
> ..
>
> It is this switching cost that has given customers the patience to stick
> with Windows through all our mistakes, our buggy drivers, our high TCO,
> our lack of a sexy vision at times, and many other difficulties.
>
> People have tried to clone Windows, but it is just too hard to do well.
> Customers constantly evaluate other desktop platforms, but it would be
> so much work to move that the hope we just improve Windows rather then
> force them to move.
>
> ..
>
> it is critical to us that application writers choose to take advantage
> of features that are (A) part of Windows, and (B) extremely hard to clone.
>
> http://edge-op.org/iowa/www.iowaconsumercase.org/010807/PLEX_5906.pdf
OOXML is (B). It's impossible to clone. It has undocumented proprietary
extensions. And they dare to call it a 'standard'.
--
~~ Best wishes
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