Microsoft upgrades Zune players to challenge Apple iPods
,----[ Quote ]
| "It's a nice evolutionary development to the product line," said Jupiter
| Research analyst Michael Gartenberg.
`----
http://news.yahoo.com/s/afp/20071003/tc_afp/lifestyleitinternetmusicfilmcompanymicrosoft
Why do they once again quote a former Microsoft /EVANGELIST/ and describe him
as an "analyst"? Maybe the journalists just don't do their homework. That
shill attacked Linux just days ago:
A response to that FUD piece, "Linux Still Doesn't Make it On Desktop", from
Microsoft Shill, Michael Gartenberg
http://slated.org/linux_still_doesnt_make_it_on_desktop_is_pure_fud
Related:
http://antitrust.slated.org/www.iowaconsumercase.org/011607/3000/PX03096.pdf
“There’s an interesting article in the April 2007 issue of Harper’s magazine
about panels, audits, and experts. It is called CTRL-ALT-DECEIT and is from
evidence in Comes v. Microsoft, a class action suit in Iowa. Here’s a
paragraph from a document admitted into evidence, called “Generalized
Evangelism Timeline,” about guerrilla or evangelical marketing:
Working behind the scenes to orchestrate “independent” praise of our technology
is a key evangelism function. “Independent” analysts’ reports should be
issued, praising your technology and damning the competitors (or ignoring
them). “Independent consultants should write articles, give conference
presentations, moderate stacked panels on our behalf, and set themselves up as
experts in the new technology, available for just $200/hour. “Independent”
academic sources should be cultivated and quoted (and granted research money).
They advise cultivating “experts” early and recommending that they not publish
anything pro-Microsoft, so that they can be viewed as “independent” later on,
when they’re needed. This type of evangelical or guerilla marketing is
apparently quite common in the high-tech fields, and seems to be used
liberally by open source developers.
The document admitted into evidence also says, “The key to stacking a panel is
being able to choose the moderator,” and explains how to find “pliable”
moderators–those who will sell out.
It is all a big money game. Most activists in any field know of
countless “hearings,” in which hundreds of citizens would testify before a
panel, only to be ignored in favor of two or three industry “experts.” When a
panel is chosen, the outcome seems to be a foregone conclusion. As with
elections, they don’t leave anything to chance.”
(a post from a Mark E. Smith about exhibit PX03096 “Evangelism is War” from
Comes v. Microsoft).
Evangelist Gartenberg back to being analyst
,----[ Quote ]
| After only three weeks at Microsoft as an "evangelist," Michael
| Gartenberg is returning to his old job as vice president and
| research director at JupiterResearch.
`----
http://news.com.com/2061-10805_3-6165381.html?part=rss&tag=2547-1_3-0-20&subj=news
Microsoft Xbox to Join the Battle for Video Downloading
,----[ Quote ]
| Editors' Note: November 10, 2006, Friday An article in Business Day
| on Tuesday described a decision by Microsoft to offer movies and
| episodes of television shows for downloading through its Xbox Live
| online service in the United States.
|
| The article quoted Rob Enderle, principal analyst at the Enderle
| Group, discussing the features that set Xbox Live service apart
| and its position in the market.
|
| But the article did not note that Mr. Enderle had Microsoft as a client,
| a fact later pointed out by a reader. Mr. Enderle does consulting work
| for several of Microsoft's product groups, though not for the one
| developing the Xbox; still, had The Times known of Mr. Enderle's work
| for Microsoft, it would not have sought out his opinion on the product.
`----
http://select.nytimes.com/gst/abstract.html?res=F50713F83A5B0C748CDDA80994DE404482
http://tinyurl.com/y3avsv
NY Times bans Microsoft analysts from Microsoft stories
,----[ Quote ]
| The New York Times continues to perplex with its analyst- quoting
| policy. Rather than having analysts declare their ties to clients,
| the paper would prefer to quote analysts that have no experience
| with a client - a protocol which seems to undermine the very point
| of citing analysts.
|
| The Register this week started pushing the Times to explain its
| quoting stance after noticing that Rob Enderle - the most quoted
| ^^^^^^^^^^^
| technology analyst on the planet - had been blocked from commenting
| on companies with which he has a financial relationship. The ban
| against Enderle appeared odd, given that Times reporters continue
| to cite analysts from larger firms who also have financial
| relationships with the companies discussed.
|
| [...]
|
| As it turns out, there's a cottage industry devoted to Rob
| Enderle, where Linux zealots fire off this form letter to editors
| whenever Enderle appears talking about Microsoft. Perhaps the Linux
| crowd could put its fabled collective mind toward creating letters
| for all the major analysts. Lord knows, the Times could use
| some help.
`----
http://www.theregister.co.uk/2006/12/15/nytimes_ms_ban/
|
|
