Yankee Group pulls 'inaccurate' report
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| Virtualisation vendor VMware objected to a number of inaccuracies in the
| virtualisation report, which seemed to favour its competitor Microsoft. The
| report still being carried on Microsoft's site, although VMware has asked
| Microsoft to remove it from there too - as yet, this requested has not been
| responded to.
|
| VMware said it didn't "send the mob guys" around to Yankee Group and that the
| analyst had removed the report, Virtualisation Price War: VMware's Little Big
| Horn? from its website.
|
| The complaint centres on the comparisons that were used. VMware said the
| report didn't compare "apples with apples" in technology terms, as it lined
| up Microsoft's hosted Virtual Server functionality and pricing with
| VMware's "bare metal" offering, instead of with VMware Server. The report
| also double-counted licencing costs on VMware implementations, and contained
| inaccuracies in its price list by failing to list VMware's bundle options and
| its á la carte pricing compared with those of its rivals, VMware claimed.
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http://www.techworld.com/opsys/news/index.cfm?RSS&NewsID=11835
“Analysts sell out - that’s their business model… But they are very concerned
that they never look like they are selling out, so that makes them very
prickly to work with.”
"In the face of strong competition, Evangelism's focus may shift immediately to
the next version of the same technology, however. Indeed, Phase 1 (Evangelism
Starts) for version x+1 may start as soon as this Final Release of version X."
"Working behind the scenes to orchestrate "independent" praise of our
technology, and damnation of the enemy's, is a key evangelism function during
the Slog. "Independent" analyst's report should be issued, praising your
technology and damning the competitors (or ignoring them). "Independent"
consultants should write columns and articles, give conference presentations
and moderate stacked panels, all on our behalf (and setting them up as experts
in the new technology, available for just $200/hour). "Independent" academic
sources should be cultivated and quoted (and research money
granted). "Independent" courseware providers should start profiting from their
early involvement in our technology. Every possible source of leverage should
be sought and turned to our advantage."
Microsoft, internal document
http://www.groklaw.net/pdf/Comes-3096.pdf
Related:
Microsoft pays star writers to recite slogan
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| The stodgy old media industry has a rule that newspaper reporters, and TV
| news hosts, shouldn't trade on their public trust to endorse products.
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http://valleywag.com/tech/federated-media/microsoft-pays-star-writers-to-recite-slogan-271485.php
Malik, Arrington and Battelle: X-22, come in [to Microsoft]
,----[ Quote ]
| What would possess a collection of online publishers and venture capitalists
| to pimp a Microsoft advertising slogan?
|
| Valleywag today reported about a site tied to a Microsoft ad campaign
| where the likes of Michael Arrington, Om Malik and others seemingly
| lend their support to the "people-ready" catchphrase.
|
| I sent e-mails both to Arrington and Malik and--surprise,
| surprise--heard nothing back. (Obviously, they are not yet
| sufficiently "Coop-ready.") Microsoft was still checking for me into
| whether money exchanged hands. But even if not a single shekel exchanged
| hands, I must wonder about the absence of common sense. Why would
| ostensibly independent voices come across as Microsoft shills? If
| they were hoping for a free dinner with Bill Gates, there are
| smarter ways to go about it.
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http://news.com.com/8301-10784_3-9733995-7.html?part=rss&subj=news&tag=2547-1_3-0-20
,----[ Quote ]
| "The main thing I'm pissed off about right now is that they pulled all the
| ads, which mean we're taking a revenue hit. We're running a business here,
| and have payroll to make. We run ads to make that payroll. Those ads have now
| been pulled."
|
| Microsoft once again corrupts confidence in the blogsphere. They
| turn 'citizen journalists' to marketing people in disguise.
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http://news.com.com/8301-10784_3-9734034-7.html?tag=head
|
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