Microsoft NASCAR sponsorship takes bad turn
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| The BAM Racing #49 NASCAR Sprint Cup Series car, partially sponsored by
| Microsoft Small Business, is being taken out of commission, for now, because
| a sponsorship deal with another company fell through, according to a message
| on the BAM Racing site from owner Beth Ann Morgenthau.
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http://blog.seattlepi.nwsource.com/microsoft/archives/136578.asp?source=rss
Recent:
Microsoft's latest marketing vehicle: NASCAR
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| Microsoft plans to sponsor a NASCAR team for the 2008 season in a bid to
| boost the profile of its offerings for small businesses.
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http://blog.seattlepi.nwsource.com/microsoft/archives/135166.asp?source=rss
Microsoft apparently hopes that a "Jackass" can up its hip quotient and
increase market share
,----[ Quote ]
| This came to my inbox this morning from a reader who shall remain nameless. I
| found it sort of interesting.
|
| [...]
|
| Perhaps this new campaign is the opening salvo to be launched by Microsoft's
| newly hired advertising agency, Crispin Porter & Bogusky, the "it" agency of
| the moment in the advertising world.
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http://cajunboyinthecity.blogspot.com/2008/03/microsoft-apparently-hopes-that-jackass.html
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