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[News] [SOT] Microsoft's 'Insiders' Tactic Gets "OK", Munchkins Too

Calif. Supreme Court finds noncompete clauses invalid

,----[ Quote ]
| Microsoft and Google battled over a noncompete clause in 2005, when Google 
| hired Kai-Fu Lee, an expert in speech recognition technology, even though he 
| had signed a noncompete agreement at Microsoft. Google unsuccessfully worked 
| to move the case from Washington to California, in hopes that the noncompete 
| clause would be ruled invalid. The case was eventually settled outside of  
| court.    
| 
| The California law has been in existence since 1872, forbidding "noncompete 
| clauses" that restrict management employees' options in their next job or 
| business  
`----

http://news.cnet.com/8301-1001_3-10010724-92.html

Judge rules on internet forum comments

,----[ Quote ]
| A High Court judge ruled this week that defamatory comments on internet 
| forums are more like slander than libel, a judgement that could make success 
| in such cases more difficult. Mr Justice Eady found that posts on internet 
| discussion groups such as website bulletin boards are closer to spoken 
| conversations than to published articles, being casual and characterised 
| by "give and take".     
| 
| Slander is defamation through speech, while libel is defamation through 
| written means, such as a newspaper article. In the UK, it is significantly 
| easier to win damages for libel than for slander. In his ruling,   
`----

http://www.heise-online.co.uk/news/Judge-rules-on-internet-forum-comments--/111279
http://tinyurl.com/5e2c9s


Related:

EU cracks down on fake blogger astroturfing

,----[ Quote ]
| But back to the web, and with sneaky marketing campaigns likely to be more
| effective than upfront marketing campaigns, what is stopping companies from
| simply risking it and continuing existing practices?  
`----

http://www.theregister.co.uk/2007/11/03/eu_flogging_ban/


South Korea Wants More Internet Regulation

,----[ Quote ]
| South Korea is the most wired country in the world and the Internet played a
| major role in helping ex-Hyundai CEO Lee Myung Bak get elected president. Now
| the government is considering a Cyber Defamation Law.
|
| "We have to guard against 'infodemics,' in which inaccurate, false
| information is disseminated, prompting social unrest that spreads like an
| epidemic," Lee told parliament early in July.
`----

http://www.webpronews.com/topnews/2008/08/04/south-korea-wants-more-internet-regulation


A Memo to Patrick Durusau

,----[ Quote ]
| I really must commend Patrick Durusau's innate capability of writing the most
| inflammatory and outrageous publications, publications that are so divorced
| from reality that one cannot help but think that the dude must be hoarding
| some seriously good weed to be able to live so completely within his own
| defined existence. His latest publication, "Not With a Bang, but With a
| Whimper", has been receiving flak from the collective open standards
| community for exactly that reason and rightly so.
|
| [...]
|
| Microsoft has been running an anti-ODF campaign in favour of OOXML for a long
| long time now. In Malaysia, their campaign started with opposition to
| Malaysia's proposed adoption of ODF ISO26300:2006 as a voluntary standard by
| invoking Fear, Uncertainty and Doubt on the ODF standard. The campaign
| continued on by personally attacking members of the technical committee who
| were in favour of ODF, by casting undue aspersions on their characters, in
| particular, insinuating that we were subversive agents of IBM intent on the
| destruction of Microsoft (apparently, anybody who supports truly open
| standards is a biased IBM agent).
`----

http://www.openmalaysiablog.com/2008/06/the-weed-whispe.html


A Microsoft Slur in the OOXML Saga -- Did I Tell You or Did I Tell You? -
Updated

,----[ Quote ]
| Remember I told you I've noticed that people who don't support Microsoft's
| agenda end up the victim of smear campaigns?
|
| The New Zealand Open Source Society is reporting that an employee at
| Microsoft New Zealand recently sent an email to one of the technical bodies
| advising an NB involved in the OOXML ISO process, smearing a man's
| reputation, Matthew Holloway, apparently to undermine his technical input
| which was critical of OOXML.    
`----

http://www.groklaw.net/article.php?story=20080318151252279


Tim Bray: Life Is Complicated

,----[ Quote ]
| Those with long memories might suggest a parallel between Rick’s position and
| mine when in 1997, I was sitting on the XML Working Group and co-editing the
| spec, on a pro bono basis as an indie consultant. Netscape hired me to
| represent their interests, and when I announced this, controversy ensued.
| Which is a nice way of saying that Microsoft went berserk; tried
| unsuccessfully to get me fired as co-editor, and then launched a vicious,
| deeply personal extended attack in which they tried to destroy my career and
| took lethal action against a small struggling company because my wife worked
| there. It was a sideshow of a sideshow of the great campaign to bury Netscape
| and I’m sure the executives have forgotten; but I haven’t.        
`----

http://www.tbray.org/ongoing/When/200x/2007/01/24/Mixup


How to Royally Annoy National Bodies

,----[ Quote ]
| Guide to future monopolists on how to alienate yourself from National Bodies:
|
|    1. Waste NBs time in reviewing monstrous draft specifications
|    2. Claim that these specs can do everything for anyone by standardising
|    marketing material
|    3. If you don't get your way at a certain level, lobby the superior above.
|    Dont stop! Go all the way to the head of the nation if you think you can!
|    4. Leak press stories to journalists to pressure Ministries to make a
|    decision. Quick!
|    5. Try to shut down TCs if actual technical work is done revealing issues
|    with your plan
|    6. Question Question Question everything (process, fairness, the system,
|    members) when things dont go your way
|    7. Otherwise create another TC with friendly experts
|    8. If the NB allows new members just by paying membership fees, encourage
|    your business partners to join with marketing funds. Stack-stack-stack it
|    high!  
|    9. Stalk decision makers, even if it means traveling around the globe with
|    them
|   10. Refuse changes in the spec especially if it breaks your product which
|   you released prior
|   11. Have private interviews with TC members in the guise of funding for
|   their new projects/research grants/interoperability initiatives and
|   conveniently talk about their position on your spec.  
|   12. Get your Business Partners to write in form letters. Some don't even
|   bother to change the templates
|   13. Attend TC meetings uninvited by fabricating business cards
|   14. Send Lawyers in to Technical Committee meetings who prefer not to
|   engage in "high-school" debates
|   15. Make rude and inaccurate statements against TC members in public
`----

http://www.openmalaysiablog.com/2008/03/how-to-royally.html


Q&A: Former Mass. CIO feels 'bittersweet pride' after battles with Microsoft,
legislature

,----[ Quote ]
| As CIO of Massachusetts from February to November last year, Louis
| Gutierrez had to endure most of the brunt of Microsoft Corp.'s political
| wrath over a state policy calling for the adoption of the Open Document
| Format for Office Applications, or ODF -- a rival to the software vendor's
| Office Open XML file format.
`----

http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9012760&source=rss_news50


,----[ Quote ]
| Quinn:  Almost to a person, to anybody involved or who knows about
| the ODF issue, they attributed the story to Microsoft, right, wrong
| or otherwise. Senator Pacheco may be a bully but I do not believe he
| is disingenious and would stoop to such a tactic. Senator Pacheco and
| Secretary Galvin's office remain very heavily influenced by the
| Microsoft money and its lobbyist machine, as witnessed by their
| playbook and words, in my opinion.
`----

http://www.groklaw.net/article.php?story=20060119232859729


The Best Enthusiasm Money Can Buy

,----[ Quote ]
| We might think that spending several hundreds of millions of dollars every
| year on commercial speech would be just about enough to allow any company
| to "tell its story" to the public. But we would not be Microsoft, who the Los
| Angeles Times revealed was gearing up a multi-million dollar public relations
| campaign which included planting ersatz letters to the editor in major
| national newspapers. The goal: to create the appearance, if not the reality,
| of "grassroots" support for the company.      
|
| "Spontaneous" testimonials penned by hired guns may not be an entirely novel
| idea in the surreal world of public relations, but Microsoft's response to
| having been caught in the act of committing such a crass act was certainly
| uncommon. At first, the company denied their intentions to actually implement
| such a plan. Then, a few days later, company spokespersons announced a new
| spin: Microsoft has a perfect right to engage in public opinion manipulation
| campaigns, if that's what it takes to "tell its story."      
|
| Now, what exactly was that story, again?
`----

http://www.vcnet.com/bms/departments/dirtytricks.shtml


Microsoft pays star writers to recite slogan

,----[ Quote ]
| The stodgy old media industry has a rule that newspaper reporters, and TV
| news hosts, shouldn't trade on their public trust to endorse products.
`----

http://valleywag.com/tech/federated-media/microsoft-pays-star-writers-to-recite-slogan-271485.php


Malik, Arrington and Battelle: X-22, come in [to Microsoft]

,----[ Quote ]
| What would possess a collection of online publishers and venture capitalists
| to pimp a Microsoft advertising slogan?
|
| Valleywag today reported about a site tied to a Microsoft ad campaign
| where the likes of Michael Arrington, Om Malik and others seemingly
| lend their support to the "people-ready" catchphrase.
|
| I sent e-mails both to Arrington and Malik and--surprise,
| surprise--heard nothing back. (Obviously, they are not yet
| sufficiently "Coop-ready.") Microsoft was still checking for me into  
| whether money exchanged hands. But even if not a single shekel exchanged
| hands, I must wonder about the absence of common sense. Why would
| ostensibly independent voices come across as Microsoft shills? If
| they were hoping for a free dinner with Bill Gates, there are
| smarter ways to go about it.
`----

http://news.com.com/8301-10784_3-9733995-7.html?part=rss&subj=news&tag=2547-1_3-0-20


,----[ Quote ]
| "The main thing I'm pissed off about right now is that they pulled all the
| ads, which mean we're taking a revenue hit. We're running a business here,
| and have payroll to make. We run ads to make that payroll. Those ads have now
| been pulled."
|
| Microsoft once again corrupts confidence in the blogsphere. They
| turn 'citizen journalists' to marketing people in disguise.
`----

http://news.com.com/8301-10784_3-9734034-7.html?tag=head


How's the Reception at [Microsoft's] Channel 9?

,----[ Quote ]
| Microsoft Chairman Bill Gates emphasized the importance of blogging in a
| May 2004 speech during the company's annual CEO summit. But Gates doesn't
| blog; same for Microsoft CEO Steve Ballmer.
|
| [...]
|
| Many Microsoft employees do blog, reportedly more than 4,000 of them.
| The number of employee bloggers was comparatively quite small, about
| 300, before the launch of Channel 9 and the success of Scoble's blog.
|
| Last year could be called year of the blog at Microsoft. Employee
| blogrolls swelled and Microsoft bloggers disseminated lots of
| vital information about the company. Increasingly, employee
| bloggers are becoming Microsoft's primary evangelists. They are
| certainly a group over which the company can exact some control
| and which can spin information to Microsoft's advantage.
`----

http://www.microsoft-watch.com/content/developer/hows_the_reception_at_channel_9.html?kc=MWRSS02129TX1K0000535


Is Seven Renegade, Guerrilla Marketer or Fake?

,----[ Quote ]
| Some kudos for Microsoft: If Seven is a sanctioned guerrilla marketer, he or
| she has been too long waiting to blog. Microsoft, you need to get some good
| leaks out there to generate buzz. Please, let's see more of this. Be
| aggressive, take marketing risks. A blog such as this is worth millions of
| dollars in advertising, if it delivers the goods (meaning details) and
| generates buzz.      
`----

http://www.microsoft-watch.com/content/operating_systems/is_seven_renegade_guerrilla_marketer_or_fake.html?kc=MWRSS02129TX1K0000535


Recidivist M$ Up to New Tricks

,----[ Quote ]
| Unleash the Astro-Turfers!
|
| Already on Apple oriented developer mailing lists one can see the
| astro-turfing has begun. A really amateurish attempt by 'Mac Developer' (no
| one uses a stupid handle like that) turned up today.  
`----

http://rixstep.com/1/20071004,00.shtml


Meet Thomas Brooks. He's a viral marketer for Microsoft.

,----[ Quote ]
| It's unfortunate that paid blogging is becoming all the more prevalent in
| communities like 1UP. And it's not just the blogs or reviews, it's also the
| message boards. Microsoft, for instance, also has a person (or people?) who
| is paid to post on some of the popular gaming boards (and no, Jeff Bell
| wasn't part of that plan). But it's not just Microsoft -- I know of a few
| other game publishers who pay users to blog. They don't necessarily require
| bloggers to say positive things about their products, but it's certainly
| implied with the paychecks.      
|
| What bums me out about all this viral stuff is that, to some extent, you
| don't know who to trust anymore. There was a time when, if you no longer
| believed in what the professional editors where saying, you could at least
| count on your fellow gamers for honest opinions. Not anymore. In a sense,
| perhaps that helps elevate the importance of the professional word once
| again, which I suppose is a good thing for us. But I'm still not happy about
| it.      
`----

http://www.1up.com/do/blogEntry?bId=8281416&publicUserId=4561231


,----[ Quote ]
| In 2001, the Los Angeles Times accused Microsoft of astroturfing
| when hundreds of similar letters were sent to newspapers voicing
| disagreement with the United States Department of Justice and its
| antitrust suit against Microsoft. The letters, prepared by Americans
| for Technology Leadership, had in some cases been mailed from
| deceased citizens or nonexistent addresses.
`----

http://en.wikipedia.org/wiki/Astroturfing


Microsoft Using YouTube To Promote Vista & Live, Leaves Comments Open

,----[ Quote ]
| The more interesting aspect is that Microsoft would use the Google owned
| YouTube for such as promotion; it certainly demonstrates just how powerful
| the market position of YouTube has become over the last 2 years that
| Microsoft would use it to promote their products.  
`----

http://www.techcrunch.com/2007/12/30/microsoft-using-youtube-to-promote-vista-live-leaves-comments-open/
http://tinyurl.com/2ghzzm


Notable examples of viral marketing

,----[ Quote ]
| # ilovebees.com - viral marketing for Halo 2
| # Hotmail, promoted largely by links at the bottoms of emails sent by
| its users, is the classic viral marketing example
| # Microsoft's Origami Project campaign
| # Microsoft's Xbox 360 campaign, called OurColony
`----

http://en.wikipedia.org/wiki/Viral_marketing


MSN Is Spamming The Blogosphere

,----[ Quote ]
| Mr. Youth LLC is a marketing firm and lists MSN as a customer.  Their
| website is here: http://www.mryouth.com/  Their phone number is
| (212) 779-8700.
|
| I've talked to a couple of other bloggers who said they are receiving
| similar comments on their blogs.  This pisses me off because MSN/Mr.
| Youth should 1) be more upfront about their true identity, and 2)
| provide a real e-mail address so that I can request they take my
| blog off their marketing campaign.
`----

http://www.scott-o-rama.com/2006/12/06/msn-is-spamming-the-blogosphere/


,----[ Quote ]
|     "Some years back, Microsoft practiced a lot of dirty tricks using
| online mavens to go into forums and create Web sites extolling the virtues
| of Windows over OS/2. They were dubbed the Microsoft Munchkins, and it
| was obvious who they were and what they were up to. But their numbers
| and energy (and they way they joined forces with nonaligned dummies who
| liked to pile on) proved too much for IBM marketers, and Windows wont
| he operating-system war through fifth-column tactics"
|
|     Mr Dvorak wonders if Microsoft is today using reverse-dirty-tricks
| to promote the Xbox 360: pay people to create Web sites that slam the
| gaming computer in order to provoke a barrage of defenders.
`----

http://worldcadaccess.typepad.com/gizmos/2005/11/2_grassroots_an.html


Microsoft really loves Bloggers !!!

,----[ Quote ]
| Microsoft regularly flies customers and industry experts to its
| campus in Washington to listen to the feedback given by those
| people.The company invites dozens of key customers and partners
| to the event,where they spend brainstorming as a group.But as of
| late, Microsoft has changed it's strategy and the company is
| making extensive use of blogs to get direct customer feedback.
|
| Within a year,more than 1000 Microsoft employee blogs featured
| developers and product managers talking directly to customers every
| day, instead of once a year.Microsoft employees read dozens of
| blogs every day to see how customers react to Microsoft products
| and services. In fact,Microsoft employees have taken a bigger leap
| and even contribute to other's blogs in the expanding space of
| Blogosphere.
`----

http://thoughtsprevail.blogspot.com/2007/03/microsoft-really-loves-bloggers.html


Microsoft Traps and Hunts for Bloggers in India !!

,----[ Quote ]
| Microsoft has announced the "Microsoft BlogStars" contest, to Hunts
| for Developer Bloggers in India. After feeling the power and increase of
| the Bloggers community in India, Microsoft tries to trap and hunt Bloggers
| in India to buildup the blogging community, for writing blog posts
| supporting towards Microsoft Technologies.
`----

http://i5bala.blogspot.com/2006/10/microsoft-traps-and-hunts-for-bloggers.html


Seattle Area Bloggers Needed for Microsoft User Research Study

,----[ Quote ]
| For your participation, we'll give you your choice of retail
| software and hardware from our extensive list. Current titles
| include the latest Xbox, Xbox 360, and PC games, keyboards,
| Microsoft Office, Windows, productivity software and much more.
`----

http://blogs.msdn.com/usability_recruiting/archive/2007/01/05/seattle-area-bloggers-needed-for-microsoft-user-research-study.aspx


Bloggers meet Mr. Bill (Gates)

,----[ Quote ]
| That meeting is to help Web developers understand how to "unlock new
| revenue opportunities" through technology and content, which could
| include podcasts and blogs. The Microsoft sessions wraps up with a
| one-hour q-and-a up with Bill Gates.
`----

http://www.marketwatch.com/News/Story/Story.aspx?guid=%7BD18F3BC9%2DF59E%2D4DB4%2DB978%2DD4651079E274%7D&source=blq%2Fyhoo&dist=yhoo&siteid=yhoo
http://tinyurl.com/yjaseg


Bribing Bloggers

,----[ Quote ]
| This is the most frustrating thing about the practice of giving
| bloggers free stuff: it pisses in the well, reducing the credibility
| of all blogs. I'm upset that people trust me less because of the
| behavior of other bloggers. Don't even get me started about PayPerPost.
|
| [...]
|
| Do not, under any circumstances, consider upgrading an XP system to
| Vista... even if it's fairly new and even if it's Vista Supremo
| Premium Ultra-Capable.
`----

http://www.joelonsoftware.com/items/2006/12/28.html


Microsoft's Laptop Giveaway Becoming PR Disaster?

,----[ Quote ]
| This thing is starting to feel like a PR disaster. Bloggers are
| starting to smell blood and this thing very well may begin to
| turn into yet another episode of bloggers gone wild.
`----

http://biz.yahoo.com/seekingalpha/061228/23174_id.html?.v=1


Bribing Bloggers

,----[ Quote ]
| It's a bribe. Period. You say nice things about us, you get nice
| things from us. Heck, just say neutral things about us-we'll give
| you a killer new laptop and we know that you'll be inclined to say
| better things about us.
`----

http://www.eweek.com/article2/0,1759,2077596,00.asp?kc=EWRSS03129TX1K0000616


Getting a Vaio [with Vista, from Microsoft, even in March 2007]

,----[ Quote ]
| Microsoft Belgium rang me yesterday (I don?t think they realised it
| was a public holiday here!).
|
| [...]
|
| The phone call yesterday was to confirm my address - the laptop (a
| Sony Vaio - dunno which model or spec yet) is en route with Vista
| Ultimate and Office Ultimate pre-installed.
`----

http://www.tomrafteryit.net/getting-a-vaio/


INQhack survives Vistability test in Volesville

,----[ Quote ]
| The Vole (Microsoft) supposedly invited The INQ over for tea because
| we are notorious "Microsoft doubters" - and we were accompanied by
| other supposed Vole doubters such as the folk from lifehacker and
| a very nice man from Slashdot, as well as some Microsoft MvPs.
`----

http://www.theinquirer.net/default.aspx?article=36312


Microsoft desperately wants my love -- and yours

,----[ Quote ]
| I spent December seventh, eighth, and ninth in Seattle as Microsoft's
| guest. Microsoft flew me there from Florida at its expense, put me up
| in a nice hotel, provided decent food, and comped me and four other
| invitees to this "special conference" with presentations about the
| marvels of Vista and other recent or upcoming Microsoft products. They
| didn't quite play the old Beatles song "Love Me Do" in the background,
| but it was the event's unstated theme.
`----

http://www.linux.com/article.pl?sid=06/12/12/085222

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