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WSJ: Microsoft hires Seinfeld to bite Apple
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| Continually painted by Apple and other rivals as uncool and unsafe, Microsoft
| plans to spend $300 million on a new series of advertisements, designed
| around its "Windows Not Walls" slogan, that will feature Seinfeld and
| Microsoft Chairman Bill Gates.
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http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=operating_systems&articleId=9113138&taxonomyId=89&intsrc=kc_top
Jerry signs up with this criminal? Well, after watching Seinfeld like 1000
times, I'd pull the plug.
Recent:
Microsoft's latest marketing vehicle: NASCAR
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| Microsoft plans to sponsor a NASCAR team for the 2008 season in a bid to
| boost the profile of its offerings for small businesses.
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http://blog.seattlepi.nwsource.com/microsoft/archives/135166.asp?source=rss
Microsoft apparently hopes that a "Jackass" can up its hip quotient and
increase market share
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| This came to my inbox this morning from a reader who shall remain nameless. I
| found it sort of interesting.
|
| [...]
|
| Perhaps this new campaign is the opening salvo to be launched by Microsoft's
| newly hired advertising agency, Crispin Porter & Bogusky, the "it" agency of
| the moment in the advertising world.
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http://cajunboyinthecity.blogspot.com/2008/03/microsoft-apparently-hopes-that-jackass.html
Feeling Dumb? Microsoft Says MSN Can Help
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| Google's informal code of conduct is 'Don't Be Evil,' a reflection of its
| commitment to not exploiting its users. But a new Microsoft ad campaign is
| sending an altogether different message: 'Don't Be Dumb.'
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http://www.crn.com/software/206905139
Related:
WhatsWrongWithU
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| The site is targetted to Taiwan, Hong Kong, and Korea, with an
| abrasive attempt at in your face attitude. However, one has to
| wonder if the whole thing will come off as more than a little insulting.
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http://www.armchairempire.com/News/?p=187
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