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Energized by open source: Ditching closed apps spurred growth, utility says
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| BlueStar's open-source push has been driven by Tom Keen, the company's chief
| technology officer since June 2006. While evaluating BlueStar's IT
| architecture and business systems as a consultant, Keen had seen an
| opportunity for open-source systems to provide the company's operations with
| greater flexibility and scalability while strengthening its ability to expand
| into new markets.
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http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyId=14&articleId=330528&intsrc=hm_topic
"If you can’t make it good, at least make it look good."
--Bill Gates, Microsoft
It's all marketing. Perception. Before WWII it was openly called propaganda,
which has mind control technique borrowed from the PR industry.
Recent:
Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s
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| Update: Microsoft spends more on advertising across all of its combined
| businesses than Apple does, but its Windows business is what competes most
| directly with Apple. Microsoft’s total advertising budget across all of its
| businesses, including Windows, Office, Xbox, and all the enterprise stuff,
| was the following (from the 10K): “Advertising expense was $1.2 billion, $1.3
| billion, and $1.2 billion in fiscal years 2008, 2007, and 2006,
| respectively.”
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http://www.techcrunch.com/2008/11/21/yup-apples-advertising-budget-is-bigger-than-microsoft-vistas/
Apple spends almost $500 million on ads
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| Apple spent $486 million on ads last year, up from $467 million the year
| before, and $338 million in 2006, according to a filing with the SEC.
| The 'Get a Mac' campaign was launched in mid-2006.
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http://blog.seattlepi.nwsource.com/microsoft/archives/155136.asp?source=rss
Analysis: Apple Ads More Effective Than Microsoft’s
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| Todd Bishop has crunched the numbers and found that Apple’s advertising
| success over the last year has paid off.
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http://industry.bnet.com/advertising/1000357/analysis-apple-ads-more-effective-than-microsofts/
Apple’s Deceptive iPhone Advertising
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| Apple’s attempt to portray the iPhone 3G experience as just as fast as a real
| computer hooked up to the real internet is a shameful demonstration of
| flat-out fakery.
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http://technocrat.net/d/2008/8/13/47703
Apple planning iPhone shortage
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| According to Apple Insider, Apple has had shedloads of time to
| work out how much real demand there will be for iPhones, yet it
| seems to be deliberately keeping supplies low for the launch.
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http://www.theinquirer.net/default.aspx?article=40041
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