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Microsoft pays for it <
http://boycottnovell.com/2008/12/01/leaked-oem-vista-ad-incentives/ >.
_____
Hi [company name omitted]
Your company can get [amount omitted] in vouchers if you utilize [proportion
omitted] by [date omitted] on a preapproved offer and post the final claim by
[another date omitted]. I have enclosed details of the promotion with this
email, and am including information on how to utilise coop as well.
It would be fantastic to see you qualify for the vouchers! Given the end of
life with Windows XP and the steady sales of Vista (GFK tracks that over 89%
of managed retailers are selling Vista PCs to consumers), it would be great to
put this towards a Vista sales incentive for your staff or channel partners.
Included/Attached
· Terms and Conditions
· Quick Guide to running a COOP Customer Offer
Any questions, let me know.
Regards
[name of Microsoft employee omitted]
OEM Cooperative Marketing Execution Promotion
If you are defined as a System Builder or a Named Account in the OEM
Cooperative marketing program and have an active enrolment status, you could
be eligible for vouchers which you may choose to use to support a Windows
Vista PC sales incentive with your sales team.
[…]
Terms and Conditions:
1.Timing of promotion. In order to be eligible for an incentive, you must
comply with the specified deadlines. Microsoft reserves the right in its sole
discretion to cancel, terminate, modify, recommence or suspend either or both
parts of the promotion at any time.
2.Tax. Microsoft accepts no responsibility for any tax implications that may
arise from this promotion. Microsoft will not remit any taxes on your behalf,
nor will it provide any tax-related documentation to you. You are solely
responsible for ensuring that any taxes arising from participation in the
promotion are reported and paid to the appropriate tax authority. All amounts
payable by Microsoft are inclusive of GST (if any). You should seek
independent tax and financial advice.
3.Microsoft’s decision final. Microsoft’s decision in relation to all aspects
of this promotion is final and no correspondence will be entered into.
4.Limitation and exclusion of liability. Subject to any applicable law which
cannot be excluded, Microsoft and its related bodies corporate shall not be
liable for any loss, damage or injury suffered or sustained (including but not
limited to direct, indirect or consequential loss or loss arising from
negligence) arising directly or indirectly out of or in connection with the
promotion or any incentive.
5.Microsoft’s verification right. Microsoft may choose to verify any
information provided by you in connection with this promotion (including, if
Microsoft chooses to do so, by contacting your end-user customers), and if
Microsoft reasonably believes that you have fabricated or altered any
information, then Microsoft may determine that you are ineligible for either
or both incentives. You must, if requested by Microsoft, promptly provide any
requested information related to the promotion or your eligibility to receive
an incentive.
6.Supply of incentives. If Microsoft is unable to supply the nominated
incentive, Microsoft reserves the right, subject to the written direction of
any competent legal authority, to supply another incentive of greater or equal
value. For incentives that have a specified validity period, Microsoft and its
associated agencies and companies accept no responsibility for your failure to
take advantage of the incentive prior to it becoming invalid.
7.Information submitted by you. Information submitted by you will be used to
determine eligibility for one or both parts of the promotion, provide
fulfilment of the promotion, and for other Microsoft internal business
purposes. Except as otherwise described in these terms and conditions,
information provided by you will not be shared outside of Microsoft and its
subsidiaries and affiliates without your permission.
8.Your participation. You may only participate once in the promotion, and any
costs associated with your participation in the promotion is your
responsibility. Microsoft may terminate your involvement in the promotion
and/or withhold any incentives owing to you under this promotion if it
believes, on reasonable grounds, that you have:
a.breached any of these terms and conditions;
b.not complied with the Microsoft Code of Ethics or
c.otherwise infringed Microsoft’s copyright or trade marks.
9.Acceptance of these terms and conditions. Your submission of such “proof of
execution” as required for Promotion means that you accept and agree to comply
with these terms and conditions.
HOW TO Utilize Coop*
1.Decide on an offer.
2.Create the graphics (for e-DM or fliers or both) adhering to COOP guidelines
which are:
a.Relevant Tag line such as “We recommend genuine Microsoft Office 2007
SBE.”
b.Company’s branding (logo) and contact details (this can just be an email
or URL or phone#).
c.30% of content supporting the sale of a fully assembled system
preinstalled with genuine MS OEM product(s).
3.Send to your account manager for pre-approval.
4.Your account manager sends to US CORP for official pre-approval # (up to 3
working days)
5.Receive official pre-approval # from CORP.
6.Enter plan in the online tool https://www.microsoftcoop.com/default.aspx
7.Wait for online plan to be approved.
8.Buy give-aways and save your receipts for documentation.
9.Start offer (this date must be AFTER the dates the plan and advert were
pre-approved officially by corp).
10.End offer (this date must be AFTER the start date).
11.Enter final claim for activity in online tool (this date must be AFTER the
end date of the planned activity where you WILL NEED the following in digital
file format to upload:
a.Advert with pre-approval number from Microsoft corporate.
b.Invoice for specific give-aways (the invoice date must be AFTER the dates
the plan and advert were pre-approved officially by corporate but before the
planned start date.)
c.Digital pictures of the give-away item in your possession.
EXAMPLE FOR CURRENT INCENTIVE OFFER:
- Start Date: 10th Nov 2008
- End Date: 5th Dec 2008
- Offer: “Buy any Vista Home Premium or Ultimate PC with Office 2007 before
5th Dec AND get a free <give-away-item>
* For complete information on how to utilize coop, please reference the Co-Op
Partner Guidebook available here:
https://www.microsoftcoop.com/aspx/additionalResources_SB.aspx
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