Microsoft Shares the Love
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| News Brief. I'm a huge fan of guerrilla marketing. Two excellent examples:
| Silverlight valentines and the Martin Luther King Jr. virtual tour.
|
| The first is a collaborative effort by Microsoft's Windows Live and
| Silverlight teams: Valentine's Day e-cards, created using Silverlight. PC
| users can send their love using photos from Flickr or Windows Live Spaces.
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http://www.microsoft-watch.com/content/web_services_browser/microsoft_shares_the_love.html?kc=MWRSS02129TX1K0000535
The Microsoft fans are some seriously unethical people (see below for another
example).
This one says it well:
Microsoft Shares the Love, but Not with Linux
,----[ Quote ]
| Microsoft has put up an invitation to share the love, but not with Linux
| (just bear with me, it will make sense in the end). With Valentine's Day just
| a few weeks away, the teams over at Windows Live and Microsoft Silverlight
| have joined their forces to enable users to spread and share their love.
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http://news.softpedia.com/news/Microsoft-Shares-the-Love-But-Not-with-Linux-76929.shtml
Last week (Joe Wilcox defends AstroTurfing):
Is Seven Renegade, Guerrilla Marketer or Fake?
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| Some advice for Microsoft: If this site is unsanctioned but real, don't shut
| it down. The most recent post is reason enough. The anonymous blogger gives a
| short history of Windows architectural changes, and he or she provides the
| most information about Vista. Microsoft, you need some good Windows
| evangelism right now, and an anonymous and seemingly insider blogger is a
| great way to generate buzz. If Seven provides some juicy details, people will
| subscribe to his or her feed, and enthusiast sites will report or blog every
| little feature.
|
| Some kudos for Microsoft: If Seven is a sanctioned guerrilla marketer, he or
| she has been too long waiting to blog. Microsoft, you need to get some good
| leaks out there to generate buzz. Please, let's see more of this. Be
| aggressive, take marketing risks. A blog such as this is worth millions of
| dollars in advertising, if it delivers the goods (meaning details) and
| generates buzz.
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http://www.microsoft-watch.com/content/operating_systems/is_seven_renegade_guerrilla_marketer_or_fake.html?kc=MWRSS02129TX1K0000535
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