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CIOs Uncensored: For The Sake Of IT, Leave XP Alone
,----[ Quote ]
| I just finished a presentation to a group of nontechnical executives, and I'm
| even more angry about Microsoft's plan to end shipments of Windows XP this
| summer. I'd been making my list of reasons Microsoft shouldn't get rid of XP.
| Now I've got one more biggie--it's going to set back the hard-earned progress
| CIOs have been making in getting IT viewed as a strategic part of their
| organizations.
|
| [...]
|
| A flurry of discussion ensued, which one executive director summarized this
| way: "Basically, it's the IT guys telling us what to do without asking
| again." Huh? It's not your IT guys--it's Microsoft. Bill Gates, did you hear
| that? You just got the entire IT profession lumped in with you and your
| software plans.
`----
http://www.informationweek.com/news/management/interviews/showArticle.jhtml?articleID=208402425
http://tinyurl.com/57t2st
That's where Newham and Steele step in and do the shilling. Microsoft wants to
be back in the race...
Microsoft shifts NASCAR sponsorship to Waltrip Racing
,----[ Quote ]
| The Redmond computer giant's Small Business Specialist Community division
| said it will sponsor the 00 Toyota Camry driven by Michael McDowell. The
| sponsorship, according to Microsoft (NASDAQ: MSFT), will last through the
| 2008 NASCAR season.
`----
http://www.bizjournals.com/seattle/stories/2008/06/02/daily35.html
Is /this/ the company's plan to improve its image, as it promised last week?
Recent:
Microsoft apparently hopes that a "Jackass" can up its hip quotient and
increase market share
,----[ Quote ]
| This came to my inbox this morning from a reader who shall remain nameless. I
| found it sort of interesting.
|
| [...]
|
| Perhaps this new campaign is the opening salvo to be launched by Microsoft's
| newly hired advertising agency, Crispin Porter & Bogusky, the "it" agency of
| the moment in the advertising world.
`----
http://cajunboyinthecity.blogspot.com/2008/03/microsoft-apparently-hopes-that-jackass.html
Microsoft NASCAR sponsorship takes bad turn
,----[ Quote ]
| The BAM Racing #49 NASCAR Sprint Cup Series car, partially sponsored by
| Microsoft Small Business, is being taken out of commission, for now, because
| a sponsorship deal with another company fell through, according to a message
| on the BAM Racing site from owner Beth Ann Morgenthau.
`----
http://blog.seattlepi.nwsource.com/microsoft/archives/136578.asp?source=rss
Microsoft Vaguely Aware It Kinda Sucks Sometimes
,----[ Quote ]
| Hmmm. Yes, very corporate-y with a touch of humility, unlike the sour mash of
| tossed chairs and Ballmer sweat. Bottom line: Unlike Google's newest
| approach, which involves decreasing the search ad real estate in order to
| increase relevance and converting clicks, Microsoft is looking to change
| what's relevant. Johnson's words make it almost sound like SS Mr. Softy is
| changing course into e-commerce waters almost exclusively.
`----
http://www.webpronews.com/topnews/2008/06/03/microsoft-vaguely-aware-it-kinda-sucks-sometimes
Microsoft’s credibility turning to junk while Linux revenue grows
,----[ Quote ]
| Sweeping changes are needed in Microsoft’s go-to-market approach, and it may
| find more success by creating products like Live Writer, which found a huge
| following right away. Continuing on its current path, the company will
| continue to destroy its credibility and build animosity with users looking
| for quality products on their terms.
`----
http://tech.blorge.com/Structure
%20/2008/04/10/microsofts-credibility-turning-to-junk-while-linux-revenue-grows/
http://tinyurl.com/5fojkd
Microsoft Plummets, Retail Falls While Beauty Gains in CoreBrand 2007 Brand
Power Rankings
,----[ Quote ]
| The annual "CoreBrand Brand Power 100" Branding Index(R) of 1,200 US
| corporations ranks Coca-Cola Company and Johnson & Johnson at #1 and #2
| respectively, unchanged since 2004. Meanwhile, Microsoft's corporate brand
| declined in stunning fashion over the past four years, falling from 11 in
| 2004 to 59 in 2007 Microsoft, a decline of 48 places!
`----
http://www.marketwire.com/mw/release.do?id=834308
,----[ Quote ]
| Would you believe... that Microsoft has dropped down to #86 within the
| Fortune Best Places to Work survey? That's down from #50 in 2007 and #42 in
| 2006. Like a rock. In a bad way. And who is #1 for two years in a row? Grab
| that chair and give it a big effen toss in the air to Google! Toot! They get
| bigger and they're still #1.
`----
http://minimsft.blogspot.com/2008/02/some-quick-quips-yahoo-86-and-mspoll.html
Apple has biggest impact on world consumers: survey
,----[ Quote ]
| Microsoft, the world's largest software maker was also a winner, but it
| received the dubious honor of the brand most readers wanted to argue with,
| and the one they most wanted to revamp. Voted into second place in the
| category was brand USA.
`----
http://www.reuters.com/article/domesticNews/idUSL2850164020080331
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