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[News] [Rival] CIOs Still Reject Windows Vista

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CIOs Uncensored: For The Sake Of IT, Leave XP Alone

,----[ Quote ]
| I just finished a presentation to a group of nontechnical executives, and I'm 
| even more angry about Microsoft's plan to end shipments of Windows XP this 
| summer. I'd been making my list of reasons Microsoft shouldn't get rid of XP. 
| Now I've got one more biggie--it's going to set back the hard-earned progress 
| CIOs have been making in getting IT viewed as a strategic part of their 
| organizations.     
| [...]
| A flurry of discussion ensued, which one executive director summarized this 
| way: "Basically, it's the IT guys telling us what to do without asking 
| again." Huh? It's not your IT guys--it's Microsoft. Bill Gates, did you hear 
| that? You just got the entire IT profession lumped in with you and your 
| software plans.    


That's where Newham and Steele step in and do the shilling. Microsoft wants to
be back in the race...

Microsoft shifts NASCAR sponsorship to Waltrip Racing

,----[ Quote ]
| The Redmond computer giant's Small Business Specialist Community division 
| said it will sponsor the 00 Toyota Camry driven by Michael McDowell. The 
| sponsorship, according to Microsoft (NASDAQ: MSFT), will last through the 
| 2008 NASCAR season.   


Is /this/ the company's plan to improve its image, as it promised last week?


Microsoft apparently hopes that a "Jackass" can up its hip quotient and
increase market share

,----[ Quote ]
| This came to my inbox this morning from a reader who shall remain nameless. I 
| found it sort of interesting. 
| [...]
| Perhaps this new campaign is the opening salvo to be launched by Microsoft's 
| newly hired advertising agency, Crispin Porter & Bogusky, the "it" agency of 
| the moment in the advertising world.  


Microsoft NASCAR sponsorship takes bad turn

,----[ Quote ]
| The BAM Racing #49 NASCAR Sprint Cup Series car, partially sponsored by 
| Microsoft Small Business, is being taken out of commission, for now, because 
| a sponsorship deal with another company fell through, according to a message 
| on the BAM Racing site from owner Beth Ann Morgenthau.    


Microsoft Vaguely Aware It Kinda Sucks Sometimes

,----[ Quote ]
| Hmmm. Yes, very corporate-y with a touch of humility, unlike the sour mash of
| tossed chairs and Ballmer sweat. Bottom line: Unlike Google's newest
| approach, which involves decreasing the search ad real estate in order to
| increase relevance and converting clicks, Microsoft is looking to change
| what's relevant. Johnson's words make it almost sound like SS Mr. Softy is
| changing course into e-commerce waters almost exclusively.


Microsoft’s credibility turning to junk while Linux revenue grows

,----[ Quote ]
| Sweeping changes are needed in Microsoft’s go-to-market approach, and it may
| find more success by creating products like Live Writer, which found a huge
| following right away. Continuing on its current path, the company will
| continue to destroy its credibility and build animosity with users looking
| for quality products on their terms.    


Microsoft Plummets, Retail Falls While Beauty Gains in CoreBrand 2007 Brand
Power Rankings

,----[ Quote ]
| The annual "CoreBrand Brand Power 100" Branding Index(R) of 1,200 US
| corporations ranks Coca-Cola Company and Johnson & Johnson at #1 and #2
| respectively, unchanged since 2004. Meanwhile, Microsoft's corporate brand
| declined in stunning fashion over the past four years, falling from 11 in
| 2004 to 59 in 2007 Microsoft, a decline of 48 places!    


,----[ Quote ]
| Would you believe... that Microsoft has dropped down to #86 within the
| Fortune Best Places to Work survey? That's down from #50 in 2007 and #42 in
| 2006. Like a rock. In a bad way. And who is #1 for two years in a row? Grab
| that chair and give it a big effen toss in the air to Google! Toot! They get
| bigger and they're still #1.    


Apple has biggest impact on world consumers: survey

,----[ Quote ]
| Microsoft, the world's largest software maker was also a winner, but it
| received the dubious honor of the brand most readers wanted to argue with,
| and the one they most wanted to revamp. Voted into second place in the
| category was brand USA.  

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