Microsoft's latest marketing vehicle: NASCAR
,----[ Quote ]
| Microsoft plans to sponsor a NASCAR team for the 2008 season in a bid to
| boost the profile of its offerings for small businesses.
`----
http://blog.seattlepi.nwsource.com/microsoft/archives/135166.asp?source=rss
Last week:
Microsoft apparently hopes that a "Jackass" can up its hip quotient and
increase market share
,----[ Quote ]
| This came to my inbox this morning from a reader who shall remain nameless. I
| found it sort of interesting.
|
| [...]
|
| Perhaps this new campaign is the opening salvo to be launched by Microsoft's
| newly hired advertising agency, Crispin Porter & Bogusky, the "it" agency of
| the moment in the advertising world.
`----
http://cajunboyinthecity.blogspot.com/2008/03/microsoft-apparently-hopes-that-jackass.html
Feeling Dumb? Microsoft Says MSN Can Help
,----[ Quote ]
| Google's informal code of conduct is 'Don't Be Evil,' a reflection of its
| commitment to not exploiting its users. But a new Microsoft ad campaign is
| sending an altogether different message: 'Don't Be Dumb.'
`----
http://www.crn.com/software/206905139
Related:
WhatsWrongWithU
,----[ Quote ]
| The site is targetted to Taiwan, Hong Kong, and Korea, with an
| abrasive attempt at in your face attitude. However, one has to
| wonder if the whole thing will come off as more than a little insulting.
`----
http://www.armchairempire.com/News/?p=187
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