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Microsoft and Yahoo!
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| No deal
|
| Microsoft walks away from Yahoo!, and both companies lose
|
| [...]
|
| Things look just as bleak for Mr Ballmer. He has invested billions trying to
| make Microsoft an internet and advertising superpower. But it seems not to
| matter. According to Danny Sullivan, a web-search analyst,
| Microsoft “literally has no brand” when it comes to its online services—
| nobody has ever been advised “to Live” or “to MSN” a recipe or a cute
| classmate. The only one having any fun continues to be Google.
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http://www.economist.com/business/displaystory.cfm?story_id=11332396
Inside Microsoft's War Against Google
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| It may be impossible to catch Google in search advertising. The company
| dominates the market, taking in 77% of the revenues from those little text
| ads that show up alongside the results for Internet search queries.
| Microsoft, after years of trying, is at 5% of U.S. search revenue, according
| to search marketing firm Efficient Frontier.
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http://www.businessweek.com/magazine/content/08_20/b4084036492860.htm?chan=top+news_top+news+index_top+story
http://tinyurl.com/3t85wr
Yesterday:
Google addresses antitrust issue on Yahoo ad deal
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| Google's top executives on Thursday gave a glimpse into how it might try to
| deflect antitrust concerns of a possible ad-sharing deal with rival Yahoo,
| advising observers to look at the overall ad market.
|
| "You are narrowly focused on search advertising," co-founder Sergey Brin told
| reporters at the company's headquarters here before Google's shareholder
| meeting. "Advertising as a whole is much broader, and Internet advertising is
| much broader."
|
| [...]
|
| Yahoo-Google ad test a success
|
| The two-week test with Yahoo went well, Brin said.
|
| "We had a really good dynamic. We were able to implement it quickly. The
| technology teams got along well. They were able to get the protocols working
| very easily and able to gain a lot of insights," Brin said.
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http://www.news.com/8301-10784_3-9939473-7.html?part=rss&subj=news&tag=2547-1_3-0-20
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