Desktop Linux strategies for marketplace success
,----[ Quote ]
| Local free software organizations need to be able to offer free Linux
| installation and encourage people to reuse or donate computers that would run
| poorly with current Windows systems. Certain groups are naturally good
| targets to recruit and possibly join as recruiters themselves. Decentralist
| political groups, neighborhood associations, Parent Teacher Associations, and
| other educational organizations are also intelligent low budget groups.
| College groups, homeschool groups, agriculture co-ops, churches, and
| religious groups are all great places to find people who have spare computers
| to reinvigorate or donate, or would be willing to have a computer set to dual
| boot. In general, groups that depend on donations or have small budgets are
| looking for ways to minimize unnecessary costs. Some of their members would
| likely be radicalized when they learn what little is required to show others
| how to switch to Linux.
|
| Local free software organizations need a quick and easy tool to communicate
| what the GNU/Linux OS can do. Perhaps the best method would also serve as a
| means of introduction. An organization could create business cards that
| provide a brief description of the local Linux group, its Web address, and
| purpose. The card should be visually impressive and colorful. They can let
| people know that the card itself was designed with only free software,
| whether it be OpenOffice.org, gLabels, Inkscape, Scribus, or some combination
| that anyone could easily get through Linux.
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http://www.linux.com/feature/134126
The comments are interesting too. Adoption will start outside the US and the
English-speaking press, i.e. under everyone's nose. It's already happening.
Recent:
Linux Market to Triple by 2012
,----[ Quote ]
| Analyst firm Research and Markets has just put out a project on Linux-based
| server and client hardware sales, and is projecting that the market will more
| than triple between 2007 and 2012.
|
| A market for a platform is not the same as an ecosystem for it, which is much
| larger in that it includes the cost of people and third-party software and
| services for the code that runs atop the platform. So the R&M Linux market
| numbers might seem a little small. In any event, the consultancy pegged the
| Linux product and services market for Linux running on servers and clients
| (but not embedded systems) at $2.4 billion in 2007.
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http://www.itjungle.com/tlb/tlb031108-story07.html
Deploying KDE to 52 million young people
,----[ Quote ]
| By the end of this year 29,000 labs serving some 32,000,000 students will be
| fully deployed and in active use.
|
| By the end of next year (2009) those numbers will have swelled to 53,000 labs
| serving some 52,000,000 students.
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http://aseigo.blogspot.com/2008/04/deploying-kde-to-52-million-young.html
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