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[Well, CNET called it "bribery" [1].]
Rock the Cashback
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| All of this leaves investors and Yahoo executives to wonder: If Microsoft
| can't even get its own products on the same page, how is it going to apply
| corporate synergy to a Yahoo merger? Ignoring stock prices and proxy battles
| for a moment, product launches like cashback unintentionally reveal that
| Microsoft needs Yahoo more than Yahoo needs Microsoft. It's time for Steve
| Ballmer and pals to pony up for Yahoo—even if they don't get any cash back.
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http://www.slate.com/id/2191993/
Tech stocks slump, close with broad losses
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| Microsoft shares fell 51 cents to close at $28.25 after the company said it
| would begin giving cash back to consumers who buy items using Microsoft's
| online search engines.
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http://www.marketwatch.com/news/story/broad-losses-wash-over-tech/story.aspx?guid=%7B97D7D4EF-4BFE-40BB-A3A7-EE6B17ACC659%7D&dist=msr_3
http://tinyurl.com/5v8a2w
Google’s search share tops 61 percent; That’ll spook Microsoft more
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| Microsoft search fell to 9.1 percent in April from 9.4 percent in March. In
| fact, all search providers–Ask.com and AOL–took a market share hit except for
| Google.
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http://blogs.zdnet.com/BTL/?p=8892
Yahoo postpones annual meeting, battle with Icahn
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| Yahoo Inc. on Thursday postponed a looming showdown for control of its board,
| giving itself more time to prepare a defense _ or negotiate a sale to
| Microsoft Corp. that would cause activist investor Carl Icahn to call off the
| mutiny.
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http://www.tmcnet.com/usubmit/-yahoo-postpones-annual-meeting-battle-with-icahn-/2008/05/23/3462409.htm
___
[1] Microsoft's new tack: Bribery as a business model
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| But truth be told, it's not the worst idea. What's the harm in giving it a
| shot? In a recession--or whatever you want to call the current economic
| malaise in the United States--consumers are open to bribes (oh, I forgot:
| rebates). So why not see if this strikes the people's fancy? But this is only
| a holding action. The reason more people use Google's search is the user
| experience. It works better, so they keep returning. Microsoft CEO Steve
| Ballmer knows this.
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http://news.cnet.com/8301-10787_3-9949286-60.html?part=rss&subj=news&tag=2547-1_3-0-20
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