-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1
Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s
,----[ Quote ]
| Update: Microsoft spends more on advertising across all of its combined
| businesses than Apple does, but its Windows business is what competes most
| directly with Apple. Microsoft’s total advertising budget across all of its
| businesses, including Windows, Office, Xbox, and all the enterprise stuff,
| was the following (from the 10K): “Advertising expense was $1.2 billion, $1.3
| billion, and $1.2 billion in fiscal years 2008, 2007, and 2006,
| respectively.”
`----
http://www.techcrunch.com/2008/11/21/yup-apples-advertising-budget-is-bigger-than-microsoft-vistas/
Apple spends almost $500 million on ads
,----[ Quote ]
| Apple spent $486 million on ads last year, up from $467 million the year
| before, and $338 million in 2006, according to a filing with the SEC.
| The 'Get a Mac' campaign was launched in mid-2006.
`----
http://blog.seattlepi.nwsource.com/microsoft/archives/155136.asp?source=rss
Analysis: Apple Ads More Effective Than Microsoft’s
,----[ Quote ]
| Todd Bishop has crunched the numbers and found that Apple’s advertising
| success over the last year has paid off.
`----
http://industry.bnet.com/advertising/1000357/analysis-apple-ads-more-effective-than-microsofts/
Related:
Apple’s Deceptive iPhone Advertising
,----[ Quote ]
| Apple’s attempt to portray the iPhone 3G experience as just as fast as a real
| computer hooked up to the real internet is a shameful demonstration of
| flat-out fakery.
`----
http://technocrat.net/d/2008/8/13/47703
Apple planning iPhone shortage
,----[ Quote ]
| According to Apple Insider, Apple has had shedloads of time to
| work out how much real demand there will be for iPhones, yet it
| seems to be deliberately keeping supplies low for the launch.
`----
http://www.theinquirer.net/default.aspx?article=40041
-----BEGIN PGP SIGNATURE-----
Version: GnuPG v1.4.9 (GNU/Linux)
iEYEARECAAYFAkkqmjoACgkQU4xAY3RXLo4D3gCgsIE1mZXy/6HqWYDwwgkVHs77
1SAAn2Wgb7CQewvkiLMyX1S+IlOg6og+
=vbWp
-----END PGP SIGNATURE-----
|
|
