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[News] [Rival] Apple and Microsoft Just Hype and Endless Brainwash

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Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s

,----[ Quote ]
| Update: Microsoft spends more on advertising across all of its combined 
| businesses than Apple does, but its Windows business is what competes most 
| directly with Apple. Microsoft’s total advertising budget across all of its 
| businesses, including Windows, Office, Xbox, and all the enterprise stuff, 
| was the following (from the 10K): “Advertising expense was $1.2 billion, $1.3 
| billion, and $1.2 billion in fiscal years 2008, 2007, and 2006, 
| respectively.”      
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http://www.techcrunch.com/2008/11/21/yup-apples-advertising-budget-is-bigger-than-microsoft-vistas/

Apple spends almost $500 million on ads

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| Apple spent $486 million on ads last year, up from $467 million the year 
| before, and $338 million in 2006, according to a filing with the SEC. 
| The 'Get a Mac' campaign was launched in mid-2006.  
`----

http://blog.seattlepi.nwsource.com/microsoft/archives/155136.asp?source=rss

Analysis: Apple Ads More Effective Than Microsoft’s

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| Todd Bishop has crunched the numbers and found that Apple’s advertising 
| success over the last year has paid off. 
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http://industry.bnet.com/advertising/1000357/analysis-apple-ads-more-effective-than-microsofts/


Related:

Apple’s Deceptive iPhone Advertising

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| Apple’s attempt to portray the iPhone 3G experience as just as fast as a real
| computer hooked up to the real internet is a shameful demonstration of
| flat-out fakery.
`----

http://technocrat.net/d/2008/8/13/47703


Apple planning iPhone shortage

,----[ Quote ]
| According to Apple Insider, Apple has had shedloads of time to 
| work out how much real demand there will be for iPhones, yet it 
| seems to be deliberately keeping supplies low for the launch.
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http://www.theinquirer.net/default.aspx?article=40041
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