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Can One Lawsuit Kill Behavioral Ads?
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| A lawsuit filed against NebuAd may cause the death of online behavioral
| advertising, or in the very least, provide a cautionary tale to ISPs.
|
| NebuAd made an ugly splash earlier this year when the Senate started asking
| questions about its behavioral advertising techniques. Without informing the
| customers of several ISPs, NebuAd had installed software that tracked online
| behavior and delivered advertisements tailored to perceived customer
| interest.
`----
http://www.pcworld.com/article/153878/online_ads.html?tk=rss_news
What A Shock: Another Wireless Standard Beset By Patent Problems
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| It's becoming such that news about another patent battle surrounding a new
| standard is barely newsworthy -- especially in the wireless space. Name the
| standard, and we can probably find someone claiming patents on it. There are
| still ongoing patent battles surrounding both WiFi and WiMax.
`----
http://techdirt.com/articles/20081114/0314102831.shtml
Recent:
Phorm secretly tracked Americans too
,----[ Quote ]
| of British Telecom customers as part of its grand scheme to target online ads
| from inside the world's ISPs, it was "operating a number of public commercial
| services" on various stateside networks.
`----
http://www.theregister.co.uk/2008/08/13/phorm_us_tests/
Spy fear over e-mail check plan
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| Plans to give local councils and other public bodies the power to monitor
| e-mail and internet traffic have been branded a "snoopers' charter".
|
| The government wants to make it mandatory for phone and internet companies to
| store all information on personal web use for 12 months.
`----
http://news.bbc.co.uk/1/hi/uk_politics/7557963.stm
Home Office questioned over Phorm
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| Critics have asked why the Home Office has not intervened over secret Phorm
| trials BT conducted in 2006 and 2007.
`----
The EU has asked the UK government to clarify the situation.
Bad Phorm: EU demands UK Government response on intrusive web ad tracking
technology
,----[ Quote ]
| Controversial behavioral advertising targeting outfit Phorm, whose Webwise ad
| technology monitors user browsing habits to serve appropriate advertising
| messages, might have dragged the UK Government into a slugfest with the
| European Union over a possible breach of strict Euro data laws...
`----
http://www.itwire.com/content/view/19884/1054/
Controversial Ad Network Caught Editing Wikipedia
,----[ Quote ]
| Phorm has been beset by controversy for years over its business model and
| quietly-run trials on British Telecom's (BT) broadband service.
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http://www.webpronews.com/topnews/2008/04/08/controversial-ad-network-caught-editing-wikipedia
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