Linonut wrote:
> * Roy Schestowitz peremptorily fired off this memo:
>
>> -----BEGIN PGP SIGNED MESSAGE-----
>> Hash: SHA1
>>
>> NBC dumps Microsoft?s Silverlight after Olympics; goes back to Adobe?s
>> Flash for NFL
>>
>> ,----[ Quote ]
>>| "NBC just finished broadcasting the Olympics online with Microsoft's
>>| Silverlight video technology, but the network and the NFL are turning
>>| back to Adobe's Flash for live streaming of Sunday Night Football this
>>| fall, and started tonight with the season opener between the NY Giants
>>| and the Washington Redskins," Michael Learmonth reports for Silicon
>>| Alley Insider.
>> `----
>>
>> http://macdailynews.com/index.php/weblog/comments/18371/
>
> "The Olympics online were a joint production between NBC and Microsoft,
> and an opportunity for Microsoft to build a user base for
> Sillverlight, its new media player. But Flash has a much larger
> installed base: Adobe says it's installed on 98% of
> Internet-connected desktops," Learmonth reports.
>
> Imagine that, a "monopoly" built by people choosing Flash (which, by the
> way, is a bane as far as I'm concerned; I'll bet blind people
> really enjoy Flash sites.)
>
> "Microsoft, meanwhile, said that during the Olympics, 40 million US
> to visitors NBCOlympics.com didn't yet have Silverlight installed,"
> Learmonth reports.
>
> 40M. That's a lot of visitors to diss and piss off.
Nah, a few web site visitors aren't important for Microsoft. What IS
important, is that they're trying to "deliver a world-class shopping
experience that aligns with the brand promise of our online presence."
I guess that pushing and then pulling Silverlight media is a good example of
this strategy. "You really need our stuff to do XYZ -- but once you have
it, it's no longer any use." Yup, that's the typical "Microsoft brand
promise" allright.
Richard Rasker
--
http://www.linetec.nl
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