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ISP Web Tracking Dead As Net Eavesdropping CEO Resigns
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| Online privacy scored a small victory this week as the CEO for controversial
| net eavesdropping firm NebuAD resigned just months after Congress
| successfully scared the country's ISPs into abandoning dreams of windfall
| profits from tracking their customers around the web.
|
| Dykes's resignation can best be understood as the death -- if only temporary
| one -- of a scheme to track online users' every click and search in order to
| serve just the right ad at the right time - a service that companies will pay
| a premium for.
|
| NebuAd's business model was to pay ISPs to let it install equipment to
| monitor where people surfed and what they searched on, in order to deliver
| targeted ads based on the user's profile. ISPs hungry to be more than just a
| railroad company warmed to the idea of new revenue.
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http://blog.wired.com/27bstroke6/2008/09/isp-web-trackin.html
Recent:
Phorm: Our business is fine, honest
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| After its share price slumped to a new low, Phorm today sought to allay
| investor fears about the ISP-level adware business by repeating assurances
| that a critical third trial with BT will go ahead.
`----
http://www.theregister.co.uk/2008/09/04/phorm_stock_market_announcement/
Phorm secretly tracked Americans too
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| of British Telecom customers as part of its grand scheme to target online ads
| from inside the world's ISPs, it was "operating a number of public commercial
| services" on various stateside networks.
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http://www.theregister.co.uk/2008/08/13/phorm_us_tests/
Spy fear over e-mail check plan
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| Plans to give local councils and other public bodies the power to monitor
| e-mail and internet traffic have been branded a "snoopers' charter".
|
| The government wants to make it mandatory for phone and internet companies to
| store all information on personal web use for 12 months.
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http://news.bbc.co.uk/1/hi/uk_politics/7557963.stm
Home Office questioned over Phorm
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| Critics have asked why the Home Office has not intervened over secret Phorm
| trials BT conducted in 2006 and 2007.
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The EU has asked the UK government to clarify the situation.
Bad Phorm: EU demands UK Government response on intrusive web ad tracking
technology
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| Controversial behavioral advertising targeting outfit Phorm, whose Webwise ad
| technology monitors user browsing habits to serve appropriate advertising
| messages, might have dragged the UK Government into a slugfest with the
| European Union over a possible breach of strict Euro data laws...
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http://www.itwire.com/content/view/19884/1054/
Controversial Ad Network Caught Editing Wikipedia
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| Phorm has been beset by controversy for years over its business model and
| quietly-run trials on British Telecom's (BT) broadband service.
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http://www.webpronews.com/topnews/2008/04/08/controversial-ad-network-caught-editing-wikipedia
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