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Microsoft's Inferiority Complex On Display in New Ads
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| Caolo believes Microsoft has a serious identity crisis. It's simply not sure
| who its target market is and this has resulted in them trying to be all
| things to all people. "The current batch of ads puts their identity crisis
| front-and-center," Caolo says. "Microsoft doesn't sell computers, they sell
| an operating system; an operating system which is conspicuously absent from
| the current campaign. When I first saw the "Lauren" ad, my TV's volume was
| muted and I thought it was an HP ad."
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http://www.daniweb.com/blogs/entry4247.html
Recent:
Another Look At Linux Netbook Return Statistics
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| Linux can deliver a great netbook user experience. And as more netbooks using
| ARM processors hit the market, Linux will increasingly be the only operating
| system choice. Bear in mind that the ability to customize Linux is both its
| greatest strength and chief weakness, and you'll be well-positioned to make
| informed netbook buying decisions.
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http://www.bmighty.com/blog/main/archives/2009/04/lies_damned_lie.html
One Third of Dell Inspiron Mini 9s Sold Run Linux
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| Dell attributes part of the Linux growth to competitive pricing on the Ubuntu
| SKUs. “When you look at the sweet spot for this category it is price
| sensitivity, and Linux enabled us to offer a lower price entry point,” added
| Dell senior product manager John New.
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http://blog.laptopmag.com/one-third-of-dell-inspiron-mini-9s-sold-run-linux
Netbooks Open Linux Window at BETT
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| On the same stand a large screen showed off the design appeal of the latest
| Ubuntu. This includes multiple windows rotating or rescaling. As this is
| better understood some Netbook users may return to Linux. Asustek Chairman
| Jonney Shih has predicted that about 60 percent of Eee PCs to be shipped in
| 2009 will have Windows XP.
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http://english.ohmynews.com/ArticleView/article_view.asp?menu=A11100&no=384681&rel_no=1&back_url=
Ballmer: GNU/Linux Will Win on Netbooks
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| I think this is a very frank analysis of the problem for Microsoft: after
| all, who's going to pay extra money just to get the Windows logo on a
| netbook, when they can get the same features for less with free software...?
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http://opendotdotdot.blogspot.com/2009/03/ballmer-gnulinux-will-win-on-netbooks.html
Are Linux netbooks really returned more often than Windows models?
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| But Philip Solis, an analyst at ABI Research, questions the "reliability" of
| this evidence.
|
| Solis said in a March research note that Taiwan's MSI had not yet shipped a
| Linux-based Wind at the time of the comment to the magazine. When it did, it
| did "adapt" the operating system for the netbook's smaller size -- an key
| ingredient to Linux's acceptance by consumers, Solis wrote.
|
| Acer, Asus and Dell have all built customized versions of Linux for their
| netbooks. Solis said that Asus has noted equal return rates for Linux
| netbooks versus those running Windows.
|
| And while ABI's surveys show U.S. consumers clearly stating their preference
| for Windows netbooks, Solis said that isn't true around the world.
|
| In Asia, netbook buyers are both thriftier and "and not as tied to the
| Windows environment," Solis said. "They're looking for certain features, but
| they aren't as tied to a certain brand name."
|
| Solis predicts an increase in Linux netbook shipments this year, from 25% to
| a third of the 35 million netbooks expected to sell globally this year. Under
| that estimate, Linux will be shipped on 11.5 million netbook PCs in 2009.
|
| Solis is bullish about his prediction because of the coming ARM wave. With
| Microsoft still balking at porting Windows 7 to ARM's mobile CPU, PC makers
| using ARM have no choice but to use Linux.
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http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9131204&intsrc=news_ts_head
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