-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1
build brand together, adendums
,----[ Quote ]
| The other day I blogged about creating a shared "meta" brand we could all use
| to amplify our combined marketing weight. Here are a few clarifications and
| comments based on reading feedback here and elsewhere.
|
| It's Not About Logos
|
| Some people thought I was talking about logos. Logos are certainly a usual
| (though not inviolable) part of branding, but they aren't the totality of
| successful branding. As such, the idea is really not about logos, though some
| logo work may happen. For instance, integrating the downstream logo (if
| that's how they do things) into a wallpaper or elsewhere may occur. That
| would be a way to satisfy and align with the distributor's practices, but
| it's not what creates or destroys the shared brand image.
`----
http://aseigo.blogspot.com/2009/06/build-brand-together-adendums.html
The Agony of FOSS Branding
,----[ Quote ]
| For as long as the personal computer has existed, users have championed their
| favorite software. But FOSS users are often contributors to their favorite
| software and tend to have a larger stake in it. Consequently, FOSS users can
| be much more fanatical about software than proprietary users. The result is
| endless flame wars -- for instance, vi vs. emacs or GNOME vs. KDE, or free
| software vs. open source.
`----
http://itmanagement.earthweb.com/osrc/article.php/3824046
Recent:
KDE4: The Future of the X Desktop?
,----[ Quote ]
| It will be interesting to see whether KDE keeps heading in the right
| direction, or they end up dropping the ball and screwing it up. It’s off to a
| very promising start, and I could foresee KDE becoming the default X desktop
| if they continue in their present direction.
`----
http://www.connectedinternet.co.uk/2009/05/20/kde4-the-future-of-the-x-desktop/
-----BEGIN PGP SIGNATURE-----
Version: GnuPG v1.4.9 (GNU/Linux)
iEYEARECAAYFAkou52kACgkQU4xAY3RXLo5oSACfbddoMo+sYujgrlydtadUmG95
HNgAnjDq/O2c4q8wR1Jtikxx5kal5atg
=2njU
-----END PGP SIGNATURE-----
|
|
