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[News] Brandless Linux as Strategic Choice, Vistec Uses Linux

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Invisible Linux: The Details

,----[ Quote ]
| Invisible Linux would essentially do for Linux what Apple did with NeXTStep / 
| BSD: take the open source core and wrap it in a layer that may not be open 
| source but which is polished to a degree that makes it irresistible to end 
| users. Such a package would consist of three things: a stable and dependable 
| ABI/API layer for programmers; a professionally designed and use-tested 
| interface for end users; and an organized deployment of all these things for 
| the sake of administrators and commercial software creators.      


Vistec rolls e-beam for 8-nm devices 

,----[ Quote ]
| The system includes Linux-based operational software. Users can choose the 
| preferred data preparation scheme.  



Google beats Microsoft, Coke in brand stakes

,----[ Quote ]
| Google has knocked Microsoft off the top spot and been named
| the most powerful global brand of 2007 in a recently
| published ranking.


Should Mozilla Rebrand Itself as Firefox?

,----[ Quote ]
| Firefox is a massive success in Europe, but what is striking about its
| adoption is the variation from country to country. For example, in Finland it
| has a market share of over 45%, while in the UK, to its eternal shame, it is
| a pathetic 20%. How can such a huge disparity be explained?
| [...]
| Instead, the organisation formerly known as Mozilla must emphasise the
| Firefox brand as much as possible (and that of Thunderbird where relevant),
| and not confuse things by throwing in this mysterious “Mozilla” beast every
| now and then. If the people behind Mozilla *really* want to maximise the
| uptake of their browser, it would be simplest just to re-brand the entire
| organisation as "Firefox" and be done with it. That way, every action and
| every mention would be pushing out the Firefox message. But that might be
| viewed as a step too far....

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