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Ignition Advertising for Ubuntu
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| I was reading a very interesting blog post section today called “Relevance to
| Open Source and Paradigm shifts” by Alan Kay and SteveJ which is about how
| ideas in society change and how to achieve critical mass.
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http://doctormo.wordpress.com/2009/05/13/ignition-advertising-for-ubuntu/
Recent:
Microsoft Research...why make the effort?
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| What research is for, in cases like Microsoft, is status. It's a very tax
| efficient, with many valuable and wonderful side effects that occasionally
| benefit the company, but its primary task is marketing. It's proof, even in
| these most distressingly modern of times, that patronage works.
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http://news.cnet.com/8301-10805_3-10238446-75.html?part=rss&subj=news&tag=2547-1_3-0-20
Editor's Note: We Put the "No" In Innovation!
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| A general rule of marketing is "The more noise they make, the less they have
| to crow about." Who makes the most noise about "innovation"? I bet you can
| guess....
|
| Every day I get virtually snowed under by blizzards of press releases. (I'm
| not sure that email is better than paper, because I could burn paper for
| heat, or compost it. Happy red worms like paper and break it down fast.) A
| few of them actually have something to do with Linux and FOSS. The rest are
| horrid collections of buzzwords, broken HTML, political foamings, spam, and
| irrelevant whatevers.
|
| For a long time the favorite buzzword was "paradigm." Remember all those
| paradigm shifts? There was a bit of humor value because none of them used the
| word correctly. (Wikipedia has an excellent article and definition.) But it
| got boring after the thousandth dopey repetition. Finally it died out, as
| these things do, and its replacement was "innovation". Now there is a
| perfectly good word that does not deserve to be abused in this fashion, but
| marketers are ruthless and without conscience when it comes to word abuse.
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http://www.linuxtoday.com/news_story.php3?ltsn=2009-04-24-027-35-PS
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