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New Advertising Trend: Fake "Public Service" Ads
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| MyTimeToQuit.com. The ad has the look and feel of a public service
| announcement, and mentions neither Pfizer, nor the popular smoking cessation
| drug it promotes -- Chantix (varenicline). The ad represents a growing trend
| in drug advertising called "help-seeking ads," which don't mention a drug by
| name, but instead address the condition the drug is meant to treat, and then
| drive viewers to a toll-free 800 number or a Web site that offers an option
| to learn more about a prescription drug meant to treat the condition. It is a
| sneaky, but legal way to advertise drugs that have particularly bad side
| effects, since avoiding mentioning the drug by name lets the company off the
| hook for listing its bad side effects in the ad, too, according to the U.S.
| Food and Drug Administration (FDA) rules.
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http://www.prwatch.org/node/8366
Recent:
Microsoft is on the Attack – Slams VMware for Being Too Expensive!
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| In honor on VMware’s once a year virtualization bash Microsoft brought up a
| new web site where they basically slam VMware for being, what they call, too
| expensive, http://www.vmwarecostswaytoomuch.com/
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http://www.dabcc.com/article.aspx?id=8621
Related:
Microsoft Unveils New Linux Hate Site
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| "Get the Facts" is not completely killed off! In the source code of the
| poorly coded table based design here...
| We found this:
|
| [...]
|
| An alt tag for a header image still reads "alt="Get the Facts""
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http://www.ivirtuaforums.com/microsoft-unveils-new-linux-hate-site-t10783.html
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