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Microsoft Advertising and comScore Collaborate on Digital Media Planning
Solution
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| Microsoft Corp. announced it is collaborating with comScore Inc. to develop a
| digital media planning solution, named the Reach and Frequency Planner (RF
| Planner), which will allow brand advertisers to predict reach, frequency and
| audience composition at the ad placement level.
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http://www.tradingmarkets.com/.site/news/Stock%20News/2455223/
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http://www.linkedin.com/in/vizzav
"Our Partners/Clients include Microsoft, Apple, Amazon/Alexa, Opera and
ExactTarget. And, we're looking to grow that base as well as enhance our
contact and communications with our existing base."
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