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Open Source: many advantages beyond price
,----[ Quote ]
| These are only some of the advantages of Open Source. This is why I would
| always prefer to purchase hardware for which there is an Open Source driver,
| or application that are Open Source. It is not only a question of price!
`----
http://www.tech-no-media.com/2009/08/open-source-many-advantages-beyond.html
Marketing FOSS [part 1]
,----[ Quote ]
| In my opinion, our biggest problem right now is marketing. There are three
| categories of people we really need to reach out to:
|
| 1. Those who last tried a Linux distro more than 5 or 10 years ago
| 2. Those whoâve been told âonly hackers can use itâ
| 3. Those whoâve never heard of it
`----
http://whatwillweuse.com/2009/08/05/marketing-foss-part-1/
Recent:
Why Open Source Software Developers are Good Marketers
,----[ Quote ]
| What's ironic is that while open source companies are busy cultivating an
| active community of users they end up accomplishing some very classical
| marketing activities. First, they build brand by putting their software out
| in the open for everyone to see. They typically use wiki's, mailing lists and
| other methods to talk with users.These users end up becoming a leveraged
| marketing organization that evangelizes (and in some cases criticize) their
| products. This is an advantage compared to a proprietary software company who
| doesn't make their product available to everyone. They have limited user
| resources (limited by those willing to buy software). That's the
| differentiator as many of the proprietary software companies use the same
| open source collaboration tools just among a relatively smaller user base.
`----
http://blog.linuxtoday.com/blog/2008/04/why-open-source.html
Marketing Isn't Enough
,----[ Quote ]
| So, more companies are offering up open source solutions, and the marketing
| of FOSS projects is getting harder. What's the good news?
|
| The good news is that FOSS is clearly being considered a viable business
| model that's strong enough to warrant the same PR treatment as the Big Guys.
| That's a nice problem to have.
`----
http://ostatic.com/171722-blog/marketing-isnt-enough
Related:
Microsoft Pays $200 for Mentioning Its Tools
,----[ Quote ]
| If you're a professor and you mention Microsoft programming tools in a
| scholarly presentation -- in fact, even if you just use the tools --
| Microsoft will send you a check for $200. Â
`----
http://chronicle.com/data/articles.dir/art-44.dir/issue-33.dir/33a03001.htm
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