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[News] "Pirate" Company Microsoft Corp. "Steals" Ideas Again

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Bing Commercials Infringe on Patent?

,----[ Quote ]
| Not a bad idea right? Well, that depends on who you ask, because Microsoft's 
| ad agency JWT and its parent WPP are being sued over the ad. According to 
| AdAge, a Delaware firm called Denizen claims to have patented this, and 
| alleges that the agency has infriged upon it.   


Microsoft's Ad Agency Sued For Violating Product Placement Patent With Bing Ad


JWT, WPP Sued Over TV Advertising for Microsoft's Bing

,----[ Quote ]
| A Delaware firm has filed a lawsuit against JWT and parent WPP, claiming the 
| ad agency stole its patented product-placement concept to use in a campaign 
| for Bing, the new search engine from Microsoft.  


Method and system for producing program-integrated commercials


The Dell amicus brief, PDF and text, HP's as PDF (i4i v. Microsoft)

,----[ Quote ]
| However, the brief has been so heavily redacted, even reading the PDF doesn't 
| give you much of an idea why Dell thinks the injunction would be disruptive. 
| It asks in the alternative that the time to make necessary changes be 
| extended to 120 days, if the court affirms the injunction, which seems a 
| reasonable request depending on the harm i4i presents and is able to 
| establish. The court tries to balance the equities. Somebody is going to be 
| hurt in this picture, obviously.      



Court Bans Microsoft From Selling Word

,----[ Quote ]
| In the latest apparent case of the U.S. patent system run amok, Judge Leonard
| Davis of the U.S. District Court for the Eastern District of Texas issued a
| permanent injunction on Tuesday preventing Microsoft from selling versions of
| Word that handle custom XML in the form of the .DOCX, .DOCM, and .XML file
| formats. Which would mean that Microsoft is now forbidden from selling Word
| 2003 or Word 2007. And since it also forbids Microsoft from testing such
| versions of Word, there would seem to be implications for Office 2010 as
| well.


Softpatent trolls OOXML and Word

,----[ Quote ]
| We may add that while Microsoft always pays lip service to patent reform and
| patent quality, it effectively obstructed even moderate steps of pragmatic
| reform in the field of software patenting with massive lobbying investment
| and an ideological agenda. An ideological motivation you don't find among all
| the other players which have a real business. The massive lobbying also
| applies to colonial attitudes towards patent regimes of third nations in
| which the American company operates, or the European Union, our main area of
| operations as the FFII e.V. Ironically Microsoft itself is a favourite target
| of troll challenges and no one knows how much profits Marshall Phelps
| actually generates by selling their Microsoft FAT patents. In the spectacular
| case of TomTom we were told it was a very small amount. Some American critics
| as Brian Kahin speak of a patent bubble of low value patents but how is it
| going to burst? When you have a licensing business a good patent is one that
| hurts. Maybe the Encyclopedia Brittannica is an example, it failed
| commercially and now became an (unsuccesful) patent enforcement agency
| against actual market players.
| In the recent referral G03/08 about software patentability an European Patent
| Office case named T 424/03 (Microsoft) was center to the debate. Find the
| Amicus letters here. Currently you also have a pending referral on Bilski in
| the US Supreme Court which is more far reaching than software. In the US many
| examination tests were dismantled such as the machine or transformation box
| test which opened the flood gates and unbalanced the system. It was
| reintroduced under the Bilski ruling but appealed at the supreme court. The
| Bilski test does not rule out software or business method patents but
| provides means to reduce the pressure within the examination system in later
| stages.
| First you wreck the law, then the trolls wreck you.
| [...]
| Right now ISO/IEC 29500 ("OOXML") is patent encumbered and cannot be called
| an "open standard" according to conventional definitions and looks unusable
| for the public sector.

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