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Vista and Lotus: Knowing when to let go of a brand
,----[ Quote ]
| Microsoft spent an absolute fortune on the Vista brand. In marketing terms,
| the Vista campaign was huge by any standards, and was a big success insofar
| as raising awareness of Microsoft's next-generation Windows offering was
| concerned.
`----
http://www.theregister.co.uk/2009/09/07/vista_lotus_branding/
Recent:
Windows 7 preinstallation kits for system builders delayed
,----[ Quote ]
| Microsoft has delayed the release of Windows 7 OEM Preinstallation Kits
| (OPKs) to system builders and has not given a specific date.
`----
http://arstechnica.com/microsoft/news/2009/09/windows-7-preinstallation-kits-
for-system-builders-delayed.ars
Windows 7 Starter Edition Is Too Wimpy for New Netbooks
,----[ Quote ]
| Given Starter Editionâs lameness, youâd think that netbook vendors might
shun
| it and install Windows 7 Home Premium instead. Not so. Samsung says its Go
| netbook will ship with SE, starting in November. Nokiaâs Win 7 plans are
| fuzzy at this point. And Dell recently told me that its netbooks will
| continue to offer a variety of OS options, including âUbuntu and
| Windows-based editions.â
|
| Somethingâs fishy here. Itâs not as if the entire genre of netbooks is too
| wimpy to run Windows 7 Home Premium. If that were the case, Microsoft would
| have announced recently that Win 7 SE users will be able to upgrade to Home
| Premium for $80. Rather, this is about Microsoftâs desire to cripple the
| netbook category and upsell consumers to Home Premium.
|
| Sadly, many buyers will shell out $400 or so for a reasonably-powered
netbook
| with a 10-inch display, only to learn theyâve been saddled with a feeble
| version of Windows 7. A classic bait-and-switch? It sure looks that way.
Itâs
| also a recipe for consumer ire. Nobody wants to pay a fairly significant sum
| for a consumer electronics device, only to learn they must pay an additional
| $80 for features they were expecting.
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http://www.pcworld.com/article/170701/windows_7_starter_edition_is_too_wimpy_for_new_netbooks.html
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