Home Messages Index
[Date Prev][Date Next][Thread Prev][Thread Next]
Author IndexDate IndexThread Index

[News] Microsoft Tries to 'Pull a Borland' on Apple

  • Subject: [News] Microsoft Tries to 'Pull a Borland' on Apple
  • From: Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx>
  • Date: Wed, 23 Sep 2009 00:02:04 +0100
  • Followup-to: comp.os.linux.advocacy
  • Newsgroups: comp.os.linux.advocacy
  • User-agent: KNode/4.3.1
Hash: SHA1

Microsoft bribes Apple staff

,----[ Quote ]
| MICROSOFT is apparently trying to recruit the legions of 
| black shirted fanboys who work at Apple's stores with a 
| really novel approach. It is planning to give them money.


Microsoft stalks, poaches Apple retail staff

,----[ Quote ]
| According to the Loop, Redmond has got in touch with 
| several of Appleâs retail bosses in an effort to woo them 
| over to 
| Microsoftâs forthcoming retail stores, which as weâve noted 
| previously look an awful lot like Appleâs shops.



- From bradsi Fri May 24 18:05:45 1991
To: davidcol richab richt
Subject: Life during wartime, part 2
Date: Fri May 24 18:05:41 1991

>From robg Fri May 24 17:25:16 1991
To: billg mikehal steveb
Subject: Life during wartime, part 2
Cc: bradsi jonl paulma robg
Date: Fri May 24, 17:25:06 1991

Any feedback on the memo I sent?
Having just read the report on IBMâs developersâ conference last week (attached 
although Iâm sure you all saw it) I say "pedal to the medal" on all fronts. In 
addition to the non-IBM stuff I recommended, I think we should stay super polite 
publically but drop the
private neutron bombs. Letâs hire all their good guys (let me know if you want 
me to go after Brad Beitel -- I bet we could get him esp. if we let him stay in 
northern cafifornia - e.g. work for GBU). Letâs go visit all of their key 
corporate customers and disclose
the details of how well NT OS/2 will run 16bit windows apps natively. Letâs 
visit Jack Kuchler and John Akers and explain to them how much money their PC 
Group is throwing at a losing proposition and how easy it would be for them to 
work with Microsoft if they werenât
on a path to take us out of our core business of desktop operating systems. And 
finally -- letâs give copies of the MS/IBM audit to each of the 25 most 
influencial ISVs. An maybe even corporate customers too if there are no legal 

it OS battle, as WinWorld showed this week. But IBM is out there saying that the 
real war is 32 bit OSâs. We shouldnât buy into this paradigm but it does mean 
total war, sensibly and maturely fought (i.e. not in the press) but total war 


> From michaele Fri May 24 15:28:01 1991
To: RobG VictorC
Subject: Multimedia on OS/2
Date: Fri May 24 15:27:09 1991

Maybe youâve already seen this? If not at least check out the last

MS 5062749

Trip report - StevoK
IBM OS/2 2.0 Technical Briefing Summary
May 14-17,1991, W.Palm Beach Fla.

About 125 ISVs attended, including Lotus, WordPerfect, Ventura, Aldus, Autodesk, 
Oracle, Sybase, Anderson, WhJteWater, Metaphor, Easel, Ashton Tare, Digitalk, 
Novell, Borland (Phillipe Kahn himself). Novell & Borland were speakers. All 
were given the video of Lee
doing the 2.0 demo, a notebook with handouts of the talks presented (described 
in detail below, let me know if you want to borrow), a set of white papers 
positioning OS/2 2.0, Lan Server, Systems Performance Management, Database Mgr, 
& Comm. Mgr. They are supposedly
also sending additional materials by mail.

This was pretty nmch the same stuff as NYC press briefings,"better DOS than DOS, 
better Windows than Windows, better OS/2 than OS/2", only supposedly with more 
details (I still thought they were pretty short on real content though).IBM is 
positioning 2.0 as "the
promised land" - 32 bit, object oriented, client-server, completely compatible. 
They are lumping DOS, Windows, and OS/2 1.3 into the "old technology" bucket. 
The only reason that they ever bring up 1.3 is to "prove" that IBM can do  Ì 
quality release on their own. But
its 16-bit stuff, not worth discussing anymore. This makes it easier for them to 
trash DOS/Windows vs. 2.0. This will hurt our efforts to build interest in 
1.3/Tiger as a server platform, as well as potentially hurting DOS/Windows 
sales. They are serious about putting
their full "marketing muscle" behind 2.0, and they were constantly talking about 
the "new IBM" - committed, open, customer-driven, etc. This conference was 
offered as an example of this - direct interaction with the developers who "know 
everything there is to know
about OS/2", high profile, no expenses spared, a "level playing field", a "new" 
openness about internals, product strategies, etc. IBMers were everywhere, 
promising, cajoling, helping ISVs with their business plans, etc (there was an 
ISV advocate assigned for every
ISV in attendance) The entire 2.0 Boka team was there, all wearing the âblue 
ninjaâ tee-shirts that Lee reiswig wore at the ISV briefing in NYC (reflecting 
their "new killer strategyâ). There was also a demo room where they showed much 
of their "new technology", ie
workplace shell, CUA 91, unbundled EE on OEM platforms, REXX, etc.

> From talking with the ISVs it is clear that they left convinced that: 1)IBM is 
COMMITTED to making OS/2 successful. They will go all out, spend lots of money, 
make deals with new strategic partners etc. Also, it was mentioeed that all of 
the Boca O5/2 team is
working mandatory 60 hour weeks. 2)IBM is CONFIDENT that they can make it work. 
They are absolutely strutting around talking about their "new" strategy, 
superior technology, product ownership, etc. They believe they are in

MS 5062750

a war, and that they will win. 3)IBM is planning on making this happen without 
(in spite of?) MS. One ISV said (politely) "it is obvious that MS is no longer 
considered a key strategic partner by IBM". This was reinforced by IBM 
announcing the Borland C++ deal on the
3rd day and flying Phillipe Kahn in on a red-eye to give an unscheduled talk.

While most ISVs did not walk away with a burning desire to write 32 bit apps, 
they all indicated that they expect to have to keep developing for Windows & 
OS/2 for a while, and that they found IBMâs strategy to be at least reasonable 
(some said compelling). One also
noted that IBM doesnât need 32 bit OS/2 apps to make 2.0 successful, they just 
need to make.the system do what they advertised. This is, of course, where 
people had the most concerns. For their part, IBM is indicating that 2.0 will 
become the predominant platform in
the industry in the next few years. IBM doesnât export all of the installed base 
to give up DOS/Windows, but they do believe that they can sell 2.0 onto EVERY 
new 32 bit capable box. Although they did not explicitly say it, several people 
concluded (I think correctly)
that IBM would try to drive 2.0 sales by bundling it with their hardware.

More Details:
The first morning they repeated the executive summary - Joe Gugliemi giving the 
overall strategy/positioning/marketing, Lee Reiswig doing the infamous 2.0 7-
machine demo (1 new twist, they showed that they could run DR DOS as well MS DOS 
4 & 5), the Jack Keuhler tape,
and John Soyring talking about their Tech support programs. Then they promised 
to "put the meat on the bones" - in other words really go into the tech details 
behind what they demoed. The talks, speakers and highlights that followed:

Operating System Overview, Arnie Sanders, Boca
91 will be the year for 2.0, unbundling of EE (ES & LS), the beginnings of 
Netware interoperability. 92 will be 2.x, multimedia, further netware 
enhancements. 93 & beyond strategic platforms are Patriot Partners & DCE. They 
are looking at NT, further 2.x releases, PM
on AIX, etc to achieve portability and better compatibility. IBM not changing 
strategy, "not interested in NT unless it fully preserves their customers 
investment in OS/2".

OS/2 Development Process, Joe Tano, Boca
They did not used to do development right, and their metrics sucked, but now 
they have a better process in place, small teams, etc. Trust them. I think this 
scared some people.

PM enhancements, David Kerr (subbing for Colin Powell, Boca
Highlighted changes to shell (lan-enabled, object-oriented), window manager 
(background bitmaps, new controls, standard dialogs), graphics engine (32 bit), 
GPI (palette mgr, fast polygons, disjoint polylines), drag/drop. Not much meat.

OS/2 Internals, Jack Boyce, Boca
Hardware exploitation - 32 bit flat memory, paging vs swapping,

MS 5062751

new 32 bit interfaces, semaphores, thunks, increased system limits.

Tips & Techniques, Ginny Roarabaugh, Boca
They were careful not to call these "guidelines". Ranged from the incredibly 
obvious (avoid repeating identical logic) to the mildly useful (memory 
management for large objects, proper use of threads). Mostly basic stuff.  Our 
ISV evangelists might want to seewhat
they said just for grins.

Performance, Ken Christopher, Boca
Stated goals and showed most recent test cases confirming that they are on the 
right path, showed 2.0 performing better than or as good as 1.3 in most 
scenarios.  5-15% improvement by recompiling C apps, 10-20% with simple memory 
mgmt changes to take advantage of flat
32 bit model, 20-45% for 32 bit rewrite.

CUA, Cliff Reeves, Boca
Balanced view (UI/architecture, enabling systems, tools). Focus changing from 
merely consistency & graphical to object oriented, interoperability, and 
advanced media. Workplace shell first step in that direction, IBM leading edge.

Code Dev. Tools, Jay Tunkel,
OS/2 the development platform of choice, better performance, productivity, 
system integrity. IBM will offer 32 bit "workbench" which will include 
configurable/replaceable tools such as editor, make & lib tools, interfac 
tools.  Also will offer 32 bit C compiler (not
MS technology).

At this point they announced the Borland C++ deal and brought in Phillipe 
Kahn.  He gave a brief talk (featuring DOS and Windows as the "old mountain", 
OS/2 & OOP as the "new mountain", and Borland as the company to get you from the 
old mountain across the "valley of
death", to the new mountain. Very cute but no substance.

New Migration Tools, David Kerr, Boca
WLO vs. SMK vs native PM.  Recommendations, write new apps to 32 bit PM, port 
existing apps to 2.0, use SMK for Windows. Also talked about PM driver kit. 
Betas for both in 8-91, GA Q-1-92.  Hard to port Win16 apps to 32 bit anything 
(native), but about the same for 32
bit PM and Win 32.  Easy to port 16 bit OS/2 to 32bit OS/2.

Lan Server, Mac McCauley, Austin
Support mixed operating environments, OEM hardware, exploit new 
technologies.  Lan Server/Netware interoperability phased implementation.

Novell Lan on OS/2, Jack Blount, Novell Executive Director
Reviewed Feb. announcement with IBM for product licensing, distribution, and 
services.  Novell's OS/2 support plans. Cross product support plans. Open 
desktop strategy.

Systems Management, Rich Lechner, Boca
Centralized/distributed management, reduced support staffing requirements, 

Database, Dr. Phil Chang, Austin
Price/performance, interoperability, distributes access, SQL, parallelism, front 
ends & tools available. Need OS/2 on the CLIENT as well as server.

MS 5062752

Comm Manager, Don Haile, Raleigh
Requires 05/2. Direction/strategy towards distributed apps, cooperative 

Distributed Systems, Rob Shook, Austin
Technology, not product. Benefits of DCE, OSF, provides open systems solutions 
across OS/2, AIX, DOS, MVS, etc.

Multimedia on OS/2, Mark Templemeyer, Boca
MS MPC standard (286, CD ROM) deficient, need OS/2 for real multimedia. OS/2 
multimedia ,xtea~sioas superior to MS. IBM investing aad enabling for this 
technology across their product line. Signed up Beta ISVs after talk. Also, Jim 
Ricer (IBM Boca) briefly talked
about and demoed Digital Video Interactive (DVI).

If you need more detail on any of the above email me to get copies of the 


- From bradsi Fri May 24 18:1~:06 1991
To: davidcol
Cc: philba
Date.: Fri May 24 18:13:05 1991

Larry magid, a writer whoâs working on a review of dos5 for the la times and 
prodigy, has some questions about SHARE. I want to double-check on the answers.

- - SHARE is needed for all sysmms pre-5.0 for volumes > 32MB, evea if not a 
network. [Answer: SHARE is used with dos4.0 for > 32MB].

- - are there any problems with SHARE aad Windows or other multitasking 
environments for noa-networked systems.

- From bradsi Fri May 24 18:16:16 1991
To: meimail?TO:_Lawrence_J._Magid#__EMS:_MCI_MAIL#__MBX:_00O1006797
Subject: Re: SHARE
Dale: Fri May 24 18:16:15 1991

Hi Larry,

MS 5062753
Version: GnuPG v1.4.9 (GNU/Linux)


[Date Prev][Date Next][Thread Prev][Thread Next]
Author IndexDate IndexThread Index