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FTC Publishes Final Guides Governing Endorsements, Testimonials
,----[ Quote ]
| Likewise, if a company refers in an
| advertisement to the findings of a
| research organization that conducted
| research sponsored by the company, the
| advertisement must disclose the
| connection between the advertiser and
| the research organization. And a paid
| endorsement â like any other
| advertisement â is deceptive if it makes
| false or misleading claims.
`----
http://www.ftc.gov/opa/2009/10/endortest.shtm
[PJ: I guess this means The End for Microsoft's "independent" Get
the Facts-style reports, huh?] -
IT jobs will grow faster than general employment, according to Microsoft study
,----[ Quote ]
| Microsoft hired research firm IDC to do
| a study on the economic impact of
| information, software and the Microsoft
| ecosystem worldwide, which it released
| late Sunday night. The company uses the
| study for government lobbying.
`----
http://seattletimes.nwsource.com/html/microsoftpri0/2010000935_microsoftcommissionsstudyitjobswillgrowfasterthangeneraleconomy.html
Microsoft sees ICT investment as crisis-beater
,----[ Quote ]
| At a time when Europe's economies find
| themselves walled in by high budget
| deficits and unemployment, a recent
| Microsoft-sponsored study claims that
| investments in information and
| communication technologies could make
| all the difference.
`----
http://www.euractiv.com/en/infosociety/microsoft-sees-ict-investment-crisis-beater/article-186171
"Microsoft-sponsored..."
Recent:
Dr. Evil's Payday
,----[ Quote ]
| Who pulled off this publicity stunt? Credit Richard
| Berman, one of Washington's most notorious PR operatives,
| whose exploits Mother Jones and others have been
| chronicling for years. Nicknamed Dr. Evilâa moniker he
| embracesâhe's the force behind several industry-backed
| nonprofits that share staff and office space with his very
| for-profit communications and advertising firm, Berman and
| Company. The firm promises clients it will not "just
| change the debate" but "start" one, and a range of
| companies, from Anheuser-Busch to Philip Morris to the
| casino chain Harrah's, have signed up for Berman's
| "aggressive" and "hard-hitting" advocacy. Some clients pay
| Berman and Co. directly, while others donate to his
| nonprofitsâbut much of the cash winds up in the same
| place, via hefty management fees the front groups pay to
| Berman's company.
`----
http://www.motherjones.com/politics/2009/09/hidden-interests-dr-evils-payday
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