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Even Microsoftâs Ad Agency Canât Get People To Advertise Through Microsoft
,----[ Quote ]
| The latest social media survey is making the
| blogosphere rounds this week. This one comes
| from RazorFish, Microsoftâs former digital
| ad agency, which the company sold to
| Publicis Groupe earlier this year. The
| report is about the way various brands are
| using the Web and social media to spread
| their gospel, with various extrapolations
| about the fundamental nature of the Internet
| based on a small sample size.
|
| Among the most interesting tidbits, though,
| are the data from Razorfishâs own clients.
| (The client list is impressive, with dozens
| of major brands ranging from Visa to
| Victoriaâs Secret.) In 2008 Razorfishâs
| clients put 72 percent of their search
| advertising budgets toward Google ads. Yahoo
| garnered 22 percent. Razorfish could only
| convince its clients to funnel 4 percent of
| their budgets to ads on Microsoftâs live.com
| search engine.
`----
http://www.thebigmoney.com/blogs/sausage/2009/11/10/even-microsoft-s-ad-agency-can-t-get-people-advertise-through-microsoft
Recent:
Report: Razorfish employees unhappy with buyout terms
,----[ Quote ]
| Employees at Razorfish -- the digital media
| agency that Microsoft is selling off to
| Publicis Groupe for $530 million -- will
| lose 75 percent of their unvested stock
| options once the deal goes through. AdAge
| reports that employees of the Seattle-based
| agency -- which was consumed by Microsoft as
| part of the $6 billion aQuantive deal --
| will get 25 percent of their options and
| they must stay with the newly-merged company
| until next June in order to collect.
`----
http://www.techflash.com/seattle/2009/10/razorfish_employees_unhappy_with_buyout_terms.html?ana=from_rss
Publicis to Buy Microsoft's Razorfish
,----[ Quote ]
| French advertising company Publicis Groupe SA has agreed to acquire Microsoft
| Corp.'s digital ad firm, Razorfish, in an effort to grab more of the ad
| dollars that are flowing to the Web.
`----
http://online.wsj.com/article/SB124982318328817501.html
Microsoft layoff details emerge
,----[ Quote ]
| More details are emerging today about the Microsoft groups affected, and
| spared, in the company's latest round of job cuts. The company isn't going
| into detail, but blogs and forums are providing plenty of evidence. Layoffs
| are reported to have taken place in groups including MSN Direct, the Massive
| in-game advertising unit, and MSDN Magazine, among others.
`----
http://www.techflash.com/microsoft/Microsoft_layoff_details_emerge_44481927.html
Microsoft crimps products after second wave of job cuts
,----[ Quote ]
| Microsoft is reining in several of its products following the company's
| second round of lay-offs that kicked off on Tuesday.
|
| [...]
|
| Similarly, MSN Direct - which provides weather, traffic and other services to
| devices such as in-car map systems - is also under review.
`----
http://www.channelregister.co.uk/2009/05/07/microsoft_products_scaled_back/
Report: Microsoft Guts In-Game Advertising Unit In Layoffs
,----[ Quote ]
| Roughly seventy-five percent of the staff at Microsoftâs Massive in-game
| advertising unit was laid off in Tuesdayâs round of job cuts, according to
| VentureBeat.
`----
http://www.paidcontent.org/entry/419-report-microsoft-guts-in-game-advertising-unit-in-layoffs/
Microsoftâs Massive in-game ad business takes hits among 3,000 overall layoffs
,----[ Quote ]
| Microsoft announced a new round of layoffs today as it struggles to right
| itself after reporting tepid results last month. Weâve learned that Massive,
| the companyâs in-game advertising business, suffered something like 75
| percent layoffs.
`----
http://venturebeat.com/2009/05/05/microsofts-massive-in-game-ad-business-takes-hits-in-layoffs/
Microsoft rumours confirmed
,----[ Quote ]
| Industry rumours were set to rest when Microsoft confirmed a number of
| changes to its staffing.
|
| According to Microsoft the restructure will affect a small, but unspecified,
| number of jobs and is part of the efficiency drive announced by Chief
| Executive, Steve Ballmer earlier this year. It follows job cuts that occurred
| earlier this month.
|
| A Microsoft spokesperson said: âAs part of this effort, we are making some
| changes in New Zealand.â
`----
http://www.thechannel.co.nz/20090527918/microsoft-rumours-confirmed.php
Microsoft Loses NZ Government Windows Deal
http://news.digitaltrends.com/news-article/20034/microsoft-loses-nz-government-windows-deal
New Zealand cancels Microsoft talks
http://news.zdnet.co.uk/itmanagement/0,1000000308,39656668,00.htm
Kiwis turn down Microsoft.
http://www.gaj-it.com/10047/kiwis-turn-down-microsoft/
Kiwis give Microsoft the finger
http://www.itwire.com/content/view/25274/1090/
Are there more layoffs in Microsoft's future?
,----[ Quote ]
| That inaudible clause, according to my notes, was âI donât see any potential
| for us to lower our expenses for the rest of this year.â
|
| So does all that mumbo-jumbo translate to no more layoffs? Probably â at
| least for the rest of this calendar year. But not definitivelyâ.
`----
http://blogs.zdnet.com/microsoft/?p=3491
Microsoft profits down by a third
http://news.bbc.co.uk/2/hi/business/8166262.stm
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