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Microsoft Doesn't Learn
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| The marketing effort for Windows 7 now
| underway clearly illustrates one thing:
| Microsoft has not learned from the past. For
| some reason, they seem to think that people
| actually care about the features of their
| operating system. The truth is, people donât
| really care. â Windows 7 is likely to follow
| the same fate as Vista.
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http://news.briefing.com/GeneralContent/Investor/Active/ArticlePopup/ArticlePopup.aspx?ArticleId=NS20091124080801AheadOfTheCurve
Recent:
Windows 7 â Itâs Vista All Over Again
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| âThere you go againâ. The Gipper said it in
| 1982, and Iâm saying it today â but about
| Windows 7, not Jimmy Carter.
|
| Because the more I play with Windows 7, the
| more I see the Vista debacle unfolding all
| over again. The commonly accepted wisdom is
| that Windows 7 is oh-so-much-better than
| Vista. Well, based on my own extensive
| testing, itâs not. Not at all.
|
| First a bit of history. Back in 2006 I was
| editor-in-chief of PC Magazine. Vista was
| coming out and we were pretty darn
| laudatory. Microsoft provided us with new
| hardware, we tested beta versions of Vista,
| and we loved it. Shortly after it shipped,
| alas, the Wow was less Now than Ow. Vista
| sucked upon release to the world for a wide
| range of reasons â not least because the
| networking and audio driver models were
| completely rebuilt in the six months prior
| to release. That led to driver problems,
| along with general instability. When I left
| PC Magazine in 2007, my parting column was
| a bit of an apology â weâd been too easy on
| what turned out to be one of Microsoftâs
| more uneven efforts.
|
| Itâs easy to get snowed. Microsoft provides
| its favored reviewers a steady stream of
| highlights, new versions, and new features
| â along with brand new hardware to run the
| new builds upon. A team of technical
| marketers inside the borg stand at the
| ready â helping the anointed work through,
| and around, any problems that develop
| during testing.
|
| [...]
|
| Weâve seen this story before. Vista was
| overhyped when it came out by everyone from
| PC Magazine to the Wall Street Journal. And
| now Windows 7 is getting the same treatment.
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http://louderback.com/2009/windows-7-its-vista-all-over-again/
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