-----BEGIN PGP SIGNED MESSAGE-----
Hash: SHA1
Bing's Dip Could Be A Blip, Or Oncoming Trouble
,----[ Quote ]
| According to Nielsen, both Yahoo and Bing seem
| to have lost ground to Google heading into the
| beginning of 2010. It could be a monthly
| fluctuation. But it could also be perceived as
| a potential problem for Microsoft, when you
| consider that November-December timeframe saw
| the company launch a whole host of new features
| for its search-engine designed to bring it into
| more direct competitive alignment with Google.
`----
http://www.microsoft-watch.com/content/advertising_search/bings_dip_could_be_a_blip_or_oncoming_trouble.html
Recent:
Microsoft, Nielsen Track Xbox Live Ads
,----[ Quote ]
| Microsoft can now add some credibility to that claim.
| On Thursday, the company announced a partnership with
| Nielsen that brings TV ratings to Xbox Live's "1 vs.
| 100" online trivia game show.
|
| [...]
|
| Microsoft and Nielsen also plan to collect data across
| the entire Xbox Live network. While this is not the
| first time Nielsen has measured videogame metrics, it
| is the first time it will measure content across a game
| console network--Xbox Live--and be able to get very
| "granular" information, says Gerardo Guzman, director
| of Nielsen Games.
|
| [...]
|
| This latest partnership with Nielsen gives a boost to
| Microsoft's aspirations to be more than just a platform
| for traditional videogames.
`----
http://www.forbes.com/2009/11/19/nielsen-advertising-videogames-technology-internet-microsoft.html
-----BEGIN PGP SIGNATURE-----
Version: GnuPG v1.4.9 (GNU/Linux)
iEYEARECAAYFAktOmBIACgkQU4xAY3RXLo6X2gCfTUghumJIIS0/nK2CvF2bn+BV
X5gAn1gwUTJL6dwe5szhXCKlI5Q9MgDm
=eXHJ
-----END PGP SIGNATURE-----
|
|
