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[News] [Rival] Microsoft's Brand is Collapsing

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Nordstrom climbs best companies list, Starbucks plummets

,----[ Quote ]
| Other Seattle companies weren't so lucky. 
| Microsoft dropped from No. 38 to 51 and Adobe 
| Systems fell from No. 11 to No. 42. Starbucks 
| nearly fell off the list, plummeting 69 spots 
| to No. 93 due to layoffs that cut 30,000 
| employees worldwide. 


Putting the 'Corp' in Corporate Communications

,----[ Quote ]
| The latest Apple commercials are great 
| examples of a company that places itself and 
| its reputation at the center of its 
| communications. They present themselves and 
| their chief competitor, Microsoft, literally 
| as people. The Apple person is likeable and 
| the sort of person you might want to hang out 
| with; friendly, confident, cool and relaxed. 
| The Microsoft person is less impressive. He's 
| nervous, defensive and gives the impression 
| he'd rather not be there at all.


Microsoft Shares Briefly Sink After Hours On Erroneous Trade 


Wall Street Ends Mostly Higher On Economic Optimism, Microsoft (NASDAQ: MSFT) Drops


Wall Street Tumbles On Worries Over Obama Bank Plan, AMD (NYSE: AMD) Sinks

,----[ Quote ]
| Hewlett-Packard Co. (NYSE: HPQ) lost $2 or 
| 3.90% to $49.29. Microsoft Corp. (NASDAQ: 
| MSFT) slid $1.05 or 3.50% to $28.96.



Google leaps, Microsoft drops in brand value

,----[ Quote ]
| Google's brand name value jumped from 20th place last year to 10th in 2008,
| according to the latest version of an annual study that ranks the best
| brands, with only four technology companies ahead of it on the list.


Microsoftâs credibility turning to junk while Linux revenue grows

,----[ Quote ]
| Sweeping changes are needed in Microsoftâs go-to-market approach, and it may
| find more success by creating products like Live Writer, which found a huge
| following right away. Continuing on its current path, the company will
| continue to destroy its credibility and build animosity with users looking
| for quality products on their terms.


Google 'UK's top consumer brand'

,----[ Quote ]
| Google also topped a poll of "superbrands" as judged by professionals earlier
| this year.


Google reputation hits top spot

,----[ Quote ]
| Google has finally managed to push Microsoft from its top spot.
| The Vole actually fell to tenth place in the annual Harris Interactive
| Reputation Quotient poll, but overall, the tech sector did outstandingly well
| this year.


Microsoft Plummets, Retail Falls While Beauty Gains in CoreBrand 2007 Brand
Power Rankings

,----[ Quote ]
| The annual "CoreBrand Brand Power 100" Branding Index(R) of 1,200 US
| corporations ranks Coca-Cola Company and Johnson & Johnson at #1 and #2
| respectively, unchanged since 2004. Meanwhile, Microsoft's corporate brand
| declined in stunning fashion over the past four years, falling from 11 in
| 2004 to 59 in 2007 Microsoft, a decline of 48 places!    


,----[ Quote ]
| Would you believe... that Microsoft has dropped down to #86 within the
| Fortune Best Places to Work survey? That's down from #50 in 2007 and #42 in
| 2006. Like a rock. In a bad way. And who is #1 for two years in a row? Grab
| that chair and give it a big effen toss in the air to Google! Toot! They get
| bigger and they're still #1.    


Apple has biggest impact on world consumers: survey

,----[ Quote ]
| Microsoft, the world's largest software maker was also a winner, but it
| received the dubious honor of the brand most readers wanted to argue with,
| and the one they most wanted to revamp. Voted into second place in the
| category was brand USA.  

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