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[News] [Rival] Microsoft's Brand is Collapsing

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Nordstrom climbs best companies list, Starbucks plummets

,----[ Quote ]
| Other Seattle companies weren't so lucky. 
| Microsoft dropped from No. 38 to 51 and Adobe 
| Systems fell from No. 11 to No. 42. Starbucks 
| nearly fell off the list, plummeting 69 spots 
| to No. 93 due to layoffs that cut 30,000 
| employees worldwide. 
`----

http://blog.seattlepi.com/thebigblog/archives/191836.asp

Putting the 'Corp' in Corporate Communications

,----[ Quote ]
| The latest Apple commercials are great 
| examples of a company that places itself and 
| its reputation at the center of its 
| communications. They present themselves and 
| their chief competitor, Microsoft, literally 
| as people. The Apple person is likeable and 
| the sort of person you might want to hang out 
| with; friendly, confident, cool and relaxed. 
| The Microsoft person is less impressive. He's 
| nervous, defensive and gives the impression 
| he'd rather not be there at all.
`----

http://blog.seattlepi.com/effectivewriting/archives/191355.asp?from=blog_last3

Microsoft Shares Briefly Sink After Hours On Erroneous Trade 

http://online.wsj.com/article/BT-CO-20100115-713235.html

Wall Street Ends Mostly Higher On Economic Optimism, Microsoft (NASDAQ: MSFT) Drops

http://www.istockanalyst.com/article/viewarticle/articleid/3773579

Wall Street Tumbles On Worries Over Obama Bank Plan, AMD (NYSE: AMD) Sinks

,----[ Quote ]
| Hewlett-Packard Co. (NYSE: HPQ) lost $2 or 
| 3.90% to $49.29. Microsoft Corp. (NASDAQ: 
| MSFT) slid $1.05 or 3.50% to $28.96.
`----

http://www.istockanalyst.com/article/viewarticle/articleid/3803827


Related:

Google leaps, Microsoft drops in brand value

,----[ Quote ]
| Google's brand name value jumped from 20th place last year to 10th in 2008,
| according to the latest version of an annual study that ranks the best
| brands, with only four technology companies ahead of it on the list.
`----

http://news.cnet.com/8301-1023_3-10046074-93.html?part=rss&subj=news&tag=2547-1_3-0-20


Microsoftâs credibility turning to junk while Linux revenue grows

,----[ Quote ]
| Sweeping changes are needed in Microsoftâs go-to-market approach, and it may
| find more success by creating products like Live Writer, which found a huge
| following right away. Continuing on its current path, the company will
| continue to destroy its credibility and build animosity with users looking
| for quality products on their terms.
`----

http://tech.blorge.com/Structure%20/2008/04/10/microsofts-credibility-turning-to-junk-while-linux-revenue-grows/
http://tinyurl.com/5fojkd


Google 'UK's top consumer brand'

,----[ Quote ]
| Google also topped a poll of "superbrands" as judged by professionals earlier
| this year.
`----

http://news.bbc.co.uk/1/hi/business/7516343.stm


Google reputation hits top spot

,----[ Quote ]
| Google has finally managed to push Microsoft from its top spot.
|
| The Vole actually fell to tenth place in the annual Harris Interactive
| Reputation Quotient poll, but overall, the tech sector did outstandingly well
| this year.
`----

http://www.theinquirer.net/gb/inquirer/news/2008/06/23/google-intel-microsoft-top


Microsoft Plummets, Retail Falls While Beauty Gains in CoreBrand 2007 Brand
Power Rankings

,----[ Quote ]
| The annual "CoreBrand Brand Power 100" Branding Index(R) of 1,200 US
| corporations ranks Coca-Cola Company and Johnson & Johnson at #1 and #2
| respectively, unchanged since 2004. Meanwhile, Microsoft's corporate brand
| declined in stunning fashion over the past four years, falling from 11 in
| 2004 to 59 in 2007 Microsoft, a decline of 48 places!    
`----

http://www.marketwire.com/mw/release.do?id=834308


,----[ Quote ]
| Would you believe... that Microsoft has dropped down to #86 within the
| Fortune Best Places to Work survey? That's down from #50 in 2007 and #42 in
| 2006. Like a rock. In a bad way. And who is #1 for two years in a row? Grab
| that chair and give it a big effen toss in the air to Google! Toot! They get
| bigger and they're still #1.    
`----

http://minimsft.blogspot.com/2008/02/some-quick-quips-yahoo-86-and-mspoll.html


Apple has biggest impact on world consumers: survey

,----[ Quote ]
| Microsoft, the world's largest software maker was also a winner, but it
| received the dubious honor of the brand most readers wanted to argue with,
| and the one they most wanted to revamp. Voted into second place in the
| category was brand USA.  
`----

http://www.reuters.com/article/domesticNews/idUSL2850164020080331
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