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[News] [Rival] Microsoft-Bribed Michael Arrington Fires Bribed Bloggers

  • Subject: [News] [Rival] Microsoft-Bribed Michael Arrington Fires Bribed Bloggers
  • From: Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx>
  • Date: Sun, 07 Feb 2010 08:56:55 +0000
  • Followup-to: comp.os.linux.advocacy
  • Newsgroups: comp.os.linux.advocacy
  • User-agent: KNode/4.3.1
Hash: SHA1

"Ask the partner to give you heads up on customer situations â bribe them!" 
                                --Steve Winfield, Microsoft

"I've been thinking long and hard about this, and the only conclusion I can come to is that this is ethically indistinguishable from bribery. Even if no quid-pro-quo is formally required, the gift creates a social obligation of reciprocity. This is best explained in 
Cialdini's book Influence (a summary is here). The blogger will feel <em>some</em> obligation to return the favor to Microsoft."

                                --Former Microsoft manager

Vendor-Paid Product Reviews and Journalists vs. Bloggers

,----[ Quote ]
| Ever since the US economy turned sour, 
| hordes of people have flocked to blogging 
| as their path to riches. Because there is 
| nothing so fine and empowering, including 
| the Internet, that it cannot be subverted 
| for crass commercial exploitation. And thus 
| we have a growing phenomenon of vendors 
| paying bloggers to review their products.
| My first reaction is to recoil in horror. 
| How is that not the most blatant shilling? 
| Why would anyone want to trust such a 
| "review"? But on the other hand, the news 
| and publishing industries have been taking 
| terrific beatings, so more power to anyone 
| who can get paid to write product reviews. 
| But on yet another hand, it seems an 
| obvious conflict of interest. But on still 
| another hand, it's OK if the blogger 
| discloses it, right? 
| And then what is the difference between a 
| blogger getting paid by the vendor to write 
| a review, and a journalist accepting review 
| units? The usual practice is to receive 
| hardware on loan for review, and to return 
| it after 30 or 60 days. Most vendors don't 
| want to hassle with software returns since 
| those are just boxes of CDs. Most reviewers 
| give away product that vendors don't want 
| back. But there are reporters who are 
| notorious swag hounds, and who exploit 
| vendor relationships for all they can get. 
| [...]
| In the end it seems that what matters the 
| most are a journalist's or blogger's 
| reputation, ability, and quality of work. 
| Doesn't it seem that even in this high-tech 
| era everything comes down to knowing who 
| you can trust? 


Tech Crunch hack sacked over bribe


TechCrunch Ditches Young Intern Learning From "Interns"?


TechCrunch and its lost Teachable Moment

,----[ Quote ]
| I first found out about the blowup at 
| TechCrunch this morning when I read our own 
| Kim LaCapriaâs post about Michael Arrington 
| sacking young Daniel Brusilovsky because of 
| accusations of accepting tech toys in 
| exchange for favorable posts. I have 
| followed that up with reading every post on 
| the matter that came through my feed 
| reader. Just for the record they are:
| An Apology To Our Readers
| Techcrunch Accepts Money for Posts â Fires 
| Under Age Blogger Daniel Brusilovsky
| Rule #1: be honest
| The Line Was Crossed
| Was Deleting All Daniel Brusilovskyâs Posts 
| an FTC Blogger Guideline Violation? 
| [#bruhaha]
| Tech Journalism Wunderkind in Bribery 
| Scandal
| Payola allegations prompt TechCrunch to 
| fire teen intern
| Unpaid Techcrunch Reporter Sacked For Bribe 
| Attempt
| So I would say I have a really good 
| grounding on all the angst and finger-
| pointing that is going on around what 
| Daniel is suppose to have done.


Intern fired in TechCrunch brouhaha



Microsoft pays star writers to recite slogan

,----[ Quote ]
| The stodgy old media industry has a rule that newspaper reporters, and TV
| news hosts, shouldn't trade on their public trust to endorse products.


Malik, Arrington and Battelle: X-22, come in [to Microsoft]

,----[ Quote ]
| What would possess a collection of online publishers and venture capitalists
| to pimp a Microsoft advertising slogan?
| Valleywag today reported about a site tied to a Microsoft ad campaign
| where the likes of Michael Arrington, Om Malik and others seemingly
| lend their support to the "people-ready" catchphrase.
| I sent e-mails both to Arrington and Malik and--surprise,
| surprise--heard nothing back. (Obviously, they are not yet
| sufficiently "Coop-ready.") Microsoft was still checking for me into  
| whether money exchanged hands. But even if not a single shekel exchanged
| hands, I must wonder about the absence of common sense. Why would
| ostensibly independent voices come across as Microsoft shills? If
| they were hoping for a free dinner with Bill Gates, there are
| smarter ways to go about it.

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