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Forrester crimps bloggers: epic E2.0 fail
,----[ Quote ]
| That is a one dimensional view based on what?
| Forrester cannot reasonably prevent anyone of
| its employees from presenting an opinion. If
| they try overtly then @fakeâyou-name-it will
| soon be popping up. The same holds true for
| Gartner and for any other analyst firm that
| tries to muzzle its best people. How do you
| factor that sort of random behavior into any
| plan? But letâs do a sound check here and
| review the reality.
|
| [...]
|
| Redmonk - and largely through James, is
| ridiculously active on Twitter - the place
| where its constituents meet. A good percentage
| of what James says is barely âsafe for workâ
| or even relevant to any work. Itâs definitely
| not stuff I could directly quote on the pages
| of ZDNet. Butâand this is THE pointâit works.
| Clients benefit and developers love the firm.
| In other words, the Redmonk model of personal
| brand promotion combined with rock solid
| analysis/support for developers is proven as a
| business model. Can that be transmuted to the
| likes of Forrester or Gartner?
|
| In further Tweet conversations with long time
| correspondent and Gartner analyst Jim
| Holincheck, he reminded me that Gartner
| started with a no blog policy. True. But Iâd
| hardly regard most current Gartner blogs as
| exactly illuminating. And letâs be totally
| fair. I know that is not a reflection of the
| individual analyst but a reflection of the
| firm level problem of matching revenue with
| value in the context of an outdated business
| model. Jim also says that blogs are not the
| only form of social media - heh - we were
| exchanging on Twitteer - right on !!
`----
http://blogs.zdnet.com/Howlett/?p=1717
Recent:
> Re: Forrester Research's answer to Microsoft's "Evangelism is WAR!"
>
> They have their own book on astroturfing, it seems:
>
> [quote]
> What Is Groundswell?
>
> It's a bestselling book based on analysis by Forrester Research filled
> with practical, data-based strategies for companies that want to harness
> the power of social technologies like blogs, social networks, and YouTube.
> [/quote]
>
> http://www.forrester.com/Groundswell
>
> They might as well call it "Fake Grassroots for Dummies".
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