Home Messages Index
[Date Prev][Date Next][Thread Prev][Thread Next]
Author IndexDate IndexThread Index

[News] [Rival] Forrester 'Analysts' (Bribed by Microsoft to Slam GNU/Linux) Go Further Underground

  • Subject: [News] [Rival] Forrester 'Analysts' (Bribed by Microsoft to Slam GNU/Linux) Go Further Underground
  • From: Roy Schestowitz <newsgroups@xxxxxxxxxxxxxxx>
  • Date: Thu, 11 Feb 2010 21:38:35 +0000
  • Followup-to: comp.os.linux.advocacy
  • Newsgroups: comp.os.linux.advocacy
  • User-agent: KNode/4.3.1
Hash: SHA1

Forrester crimps bloggers: epic E2.0 fail

,----[ Quote ]
| That is a one dimensional view based on what? 
| Forrester cannot reasonably prevent anyone of 
| its employees from presenting an opinion. If 
| they try overtly then @fakeâyou-name-it will 
| soon be popping up. The same holds true for 
| Gartner and for any other analyst firm that 
| tries to muzzle its best people. How do you 
| factor that sort of random behavior into any 
| plan? But letâs do a sound check here and 
| review the reality.
| [...]
| Redmonk - and largely through James, is 
| ridiculously active on Twitter - the place 
| where its constituents meet. A good percentage 
| of what James says is barely âsafe for workâ 
| or even relevant to any work. Itâs definitely 
| not stuff I could directly quote on the pages 
| of ZDNet. Butâand this is THE pointâit works. 
| Clients benefit and developers love the firm. 
| In other words, the Redmonk model of personal 
| brand promotion combined with rock solid 
| analysis/support for developers is proven as a 
| business model. Can that be transmuted to the 
| likes of Forrester or Gartner?
| In further Tweet conversations with long time 
| correspondent and Gartner analyst Jim 
| Holincheck, he reminded me that Gartner 
| started with a no blog policy. True. But Iâd 
| hardly regard most current Gartner blogs as 
| exactly illuminating. And letâs be totally 
| fair. I know that is not a reflection of the 
| individual analyst but a reflection of the 
| firm level problem of matching revenue with 
| value in the context of an outdated business 
| model. Jim also says that blogs are not the 
| only form of social media - heh - we were 
| exchanging on Twitteer - right on !!



> Re: Forrester Research's answer to Microsoft's "Evangelism is WAR!"
> They have their own book on astroturfing, it seems:
> [quote]
> What Is Groundswell?
> It's a bestselling book based on analysis by Forrester Research filled
> with practical, data-based strategies for companies that want to harness
> the power of social technologies like blogs, social networks, and YouTube.
> [/quote]
> http://www.forrester.com/Groundswell
> They might as well call it "Fake Grassroots for Dummies".
Version: GnuPG v1.4.9 (GNU/Linux)


[Date Prev][Date Next][Thread Prev][Thread Next]
Author IndexDate IndexThread Index